Amazon launches $1.5 mn startup accelerator programme

Visakhapatnam: Amazon India, which announced the launch of the third season of Amazon Global Selling Propel Startup Accelerator (Propel S3), expects a big response for the initiative designed to provide dedicated support to emerging Indian brands and startups to reach customers around the world.

The Propel S3 will support up to 50 D2C startups launch in international markets and create global brands from India. The programme offers participants a chance to win total rewards worth over $1.5 million including AWS Activate credits, ads credits as well as logistics and account management support for one year. The top three winners will also get a combined $100K in equity free grant.

Amazon will also help participating startups connect with revenue-based-financing firms including Klub and Velocity who will provide curated offers to the participating startups to expand their business at scale.

Bhupen Wakankar, Director Global Trade, Amazon India, said, “We are excited to launch the Propel Season 3 through which we will enable 50 D2C startups to launch in international markets and create global brands from India.”