San-Vardhan Project Helps Cotton Farmers To Increase Income

Hyderabad: “San-Vardhan” (Cotton You Can Trust) project was launched in Punjab and Haryana during Kharif 2024. Sportking India funded this project in 3 districts of Punjab and Haryana to support cotton farmers.

ATGC Biotech provided its eco-friendly CREMIT technology, while Reviving Green Revolution Cell (RGR) - an associate organisation of Tata Trusts & Team Athena Pvt. Ltd provided ground expertise to help farmers combat the Pink Bollworm issue (PBW). To celebrate the successful conclusion of this CSR initiative, a Stakeholders Meet was convened to explore the revival of cotton in northern India.

The workshop commenced with a welcome address by Dr Baljinder Saini, Executive Director of RGR Cell, who emphasised the necessity of initiatives like San-Vardhan, citing a 31 per cent decline in cotton cultivation area and a 38 per cent drop in production over the past few years.