Surge In Millet-Based Snacks In India

Mumbai: Low-calorie and low-fat snacks are seeing significant growth as millets are being increasingly used in India, according to a report on Wednesday.

The report by NielsenIQ (NIQ), the world's leading consumer intelligence company, showed that low-calorie, low-fat, and gut-health-focused products dominate, with one in five snacks linked to health.

Millets and mindful snacking are on the rise, alongside health-oriented consumer tech.

It also showed a cultural influence from South Korea. Personal care and food innovations inspired by Korea have gained traction, emphasising unique flavours and textures. The report noted a growth in demand for sustainably sourced FMCG, and energy-efficient consumer tech tailored to local needs, urbanisation has been fueling the demand for innovative, high-quality products that simplify life.