Catch Spices Rolls-Out New TV Ads

Hyderabad: Catch Spices, a Dharampal Satyapal Group (DS Group) brand, on Tuesday announced the launch of two new television commercials featuring Bollywood superstars Akshay Kumar and Rajpal Yadav.

The new campaign aims to further strengthen the brand's positioning of "kyunki khana sirf khana nahi hota" (Food is more than just food) through engaging and humorous narratives. The creatives were conceptualised by Dentsu International and Directed by Hemant Bhandari of Chrome Pictures Limited.

The new ads, focusing on Catch Turmeric and Catch Garam Masala have a strong brand focus and the creatives showcase the unique role Catch spices plays in enhancing the culinary experience while bringing families and people together.