Games24x7 unveils renewed brand identity

BB Bureau

Hyderabad: Games24x7, India's leading online skill gaming company, revealed its new brand identity, marking a transformative moment in the company's 17-year history. According to company, the fresh visual identity symbolizes Games24x7's dedication to seamlessly merging science and entertainment, embodying the ethos of 'Science of Gaming' and emphasizing a commitment to delivering cutting-edge gameplay experiences rooted in scientific principles.

Bhavin Pandya, co-founder, Games24x7, stated: “Our journey at Games24x7 has been guided by a scientific mindset, user-centricity, and our incredible teams embracing this approach. The new brand identity reflects our deep enthusiasm for these principles and our continuous advancement in the online gaming sector. It underscores our technological expertise and commitment to leveraging AI/ML for hyper-personalized gaming experiences.”

According to the company, it carefully crafted visual identity which serves as a beacon, symbolizing its dedication to creating extraordinary experiences. “Every element communicates the duality inherent in the brand's guiding belief: the intersection of science and entertainment. Games24x7 unveiled a color teaser on social media, showcasing vibrant waves inspired by the brand's new logo. The brand presented a three-part illustrated video detailing its journey, values, and commitment, providing a deeper insight for the audience. The new visual identity features a stack of 'G' letterforms, with the vibrant orange brushstroke 'G' proudly positioned atop a solid navy stack. This symbol represents the company's commitment to a scientific approach in crafting enjoyable gaming experiences,” the company said.

A dedicated microsite for employees, Readytogo24x7.com, featured a live countdown to the unveil, one-touch games with rewards, and a live photo wall, fostering a visual representation of the Games24x7 extended family. Contests invited employees to share unique perspectives and experiences, creating an inclusive atmosphere for teams to actively participate.