Game Changer Pre-Release Business: Aiming High in Telugu States

The much-anticipated movie Game Changer, starring global star Ram Charan, is all set for a grand release on January 10, coinciding with Sankranti. Directed by Shankar and featuring Kiara Advani as the female lead, this film has generated massive buzz, especially after the trailer launch on January 2.

Despite its hefty pre-release business, achieving the break-even target in the Telugu states appears feasible, given the excitement surrounding the movie and its potential to captivate audiences.

Game Changer's Target in Telugu States

The pre-release business for Game Changer has been monumental, particularly as this is Ram Charan’s first full-length movie after the global success of RRR. To break even, the film must collect at least ₹127 crores in the Telugu states. Industry experts believe this target is achievable due to the immense expectations, positive trailer response, and the Sankranti holiday advantage.

Biggest Telugu Release After Pushpa 2

Game Changer is the largest Telugu release since Pushpa 2, ensuring a strong opening. Sankranti, a lucrative season for films, adds to its potential for a stellar box office performance, especially during the first week. While the pre-release business could have been higher, the makers opted for moderate deals, considering the mixed outcomes of Shankar’s previous film, Indian 2.

Pre-Release Business Details

Here’s the breakdown of Game Changer’s pre-release business in the Telugu states:

• Nizam: ₹44 crores
• Guntur: ₹11 crores
• East Godavari: ₹10.5 crores
• West Godavari: ₹9 crores
• Ceded: ₹24 crores
• Krishna: ₹8.5 crores
• Nellore: ₹5 crores
• Uttarandhra: ₹15 crores
• Total in Telugu states: ₹127 crores

Renewed Hype Through Promotions

The initial buzz for Game Changer was somewhat affected by delays in its release, leading to waning interest in trade circles. However, the dynamic trailer has reignited excitement. Promotions are in full swing, with a grand pre-release event scheduled in Rajahmundry on January 4, featuring special guest Pawan Kalyan, expected to elevate the film’s craze.

Advance bookings have already commenced internationally, with Game Changer surpassing the $1 million mark in the U.S.

Competition and Outlook

Game Changer faces competition from two other Sankranti releases: Daku Maharaj and Sankranthi Ki Yaaraman, both hitting screens within two days of its release. As the first to debut on January 10, Game Changer will aim to maximize collections over the opening weekend to ensure success.

With its star power, grand promotions, and Sankranti appeal, Game Changer is poised to deliver a stellar performance at the box office.