T-Hub, MEE School launch 'Cinepreneur'

Hyderabad T-Hub and MEE School (Media & Entertainment E-School), an initiative to bridge the skill deficiency in the Media and Entertainment Space; announced a joint program – Cinepreneur, to train professionals for entrepreneurship and Media and Entertainment domain with internship and incubation facility. It is the first of its kind initiative in India in the startup space devoted to Media & Entertainment industry.

The program offers live interactive virtual two to three months courses exclusively for the Media and Entertainment Sector. The courses involve real time experience and meticulous training, to make the students experts in their respective domains. The programs are providing opportunities for internships and apprenticeships. Besides skilling of freshers, it will also extend programs to skill and re-skill professionals from the Industry with Government certification. To overcome the language barrier, the courses will be offered in regional languages for local unskilled individuals.

Srinivas Rao, Chief Executive Officer, T-HUB, said: "One of the industries which was impacted big time during pandemic was movie industry, but that led to an interesting transition to OTT. The OTT industry is now estimated to be $7 bn to $9 bn, even mainstream commercial movies released on OTT first. The opportunities in the media and entertainment industry are proliferating like never before, but like most domains it is witnessing a major revamp, be it in terms of technology, creativity, skills needed etc. The rapidly transforming industry needs skilling to keep pace, there is also a dire need to reskill the existing workforce. Cinepreneur is apt to bridge the void felt in the Media and Entertainment domain and are therefore delighted to collaborate with MEE School,"

Pratibha Pulijala, Founder & Director, MEE School said, "Cinema making should also be structured on the lines of entrepreneurship, therefore Cinepreneur module is being built with lot of research and understanding. This program is for film makers, who have a mindset to become movie entrepreneurs. Media and Entertainment sector is emerging as a sunrise industry for the economy. The industry is on the verge of a strong phase of growth, backed by growing consumer demand and improving advertising revenues."

According to a report by FICCI-EY, the ratio of advertising to GDP will increase from 0.38 per cent in 2019 to 0.4 per cent by 2025. There is a lack of structured courses to help grapple with the rapid changes the industry is confronting and Cinepreneur effectively bridges this gap, she added.

The courses of MEE School e-learning platform include Direction, Script writing, Cinematography, Photography, Acting, Dancing, Voice over, Editing, Production, Animation, Graphic Designing, 2D & 3D composting, Motion Graphics, VFX and Audio & video editing, besides for professionals like Makeup artists and Hair Stylist. The courses are structured to suit working professionals and offers flexibility.