Netflix eyes gaming industry; contemplates to launch "bundle of games" through subscription

Netflix approaches several veteran game industry executives to fill in the position, which would broaden its efforts in video games

Netflix is reportedly in search of an executive to oversee the streaming giant's expansion into video games, a sign that it is stepping up efforts to expand beyond its traditional business as streaming competition intensifies.

The development comes at a time when the video gaming industry has profited from a surge in demand from gamers staying indoors during the COVID-19 pandemic.

The streaming platform is contemplating a "bundle" of games available through subscription, much like Apple Arcade, the Apple bundle launched in 2019 with several exclusive games, available at $4.99 a month, the report added.

Netflix has experimented with interactive programming previously with several movies like "You vs. Wild" and "Black Mirror: Bandersnatch" that let the audience decide the characters' moves. The streaming platform also made games based on shows such as "La casa de Papel (Money Heist)" and "Stranger Things."