Manish Malhotra's MyGlamm new campaign

Hyderabad: Premium beauty brand Manish Malhotra Beauty exclusively by MyGlamm, launches its first ever national TVC around the message "Backstage to Backstreets". Featuring ace couturier and fashion designer Manish Malhotra, the campaign showcases how every girl next door is a beauty superstar, flaunting on the runway of her life. Bringing haute couture glamour from the backstage to backstreets, she turns every moment into an iconic occasion.

Over the years, the brand has given a premium experience of makeup and skincare, that has raised questions on general beauty standards and has spread across the movement of positivity and self-confidence. While being aspirational, it is easily accessible and affordable for all women.

The campaign highlights the element of Manish Malhotra being the designer of an individual's dreams. Today, women create their own magic everyday and are showstoppers walking down the makeup aisle! Leading the runway of both fashion and beauty, Manish has inspired the world to believe that elegance and glamour is a way of life and a frame of mind.

Manish Malhotra said: "With bigger things waiting ahead, our makeup boasts of its premium quality that we have carefully created for contemporary society. We are the only beauty brand that has no brand endorser as we were very sure that the stars of the brand are the consumers themselves with each of them owning their spotlight. It gives me great pleasure in being able to bring a beauty line that not only promises quality but an array of products that keep growing and waiting to offer you so much more."