BEE intensifies campaign on LiFE

Bureau of Energy Efficiency (BEE) has intensified its transformative initiative known as Mission LiFE, striving to instigate a profound shift in citizens’ behaviour towards fostering an energy-efficient lifestyle.

Mission LiFE, launched at COP26 by Prime Minister Narendra Modi promotes nature-friendly practices, recognizing participants as ‘Pro Planet People.’ Mobilizing a billion Indians and global citizens, it strives for environmental protection through individual and collective efforts from 2022 to 2028.

The mission targets 80 per cent of Indian villages and urban areas adopting eco-friendly practices by 2028. It focuses on urging global individuals towards simple eco-friendly habits, aligning industries with sustainable demands, and influencing large-scale policies for sustainable consumption and production. While participating as chief guest in BEE-Indo German Energy Program Partnership Summit for all States in Srinagar on Friday, BEE Director General Abhay Bakre disclosed that Mission LiFE aims to achieve cumulative energy savings of about 500 Mtoe and reduce CO2 emissions by about 2 billion tonnes by 2030.

To achieve this gigantic task BEE is emphasizing all States and proactive States like Andhra Pradesh, Telangana, Karnataka, Kerala, Tamil Nadu, Maharashtra, Gujarat, MP, UP, Punjab, Haryana and Bihar to take immediate steps to educate the general public and students in particular.

Mission LiFE’s initial phase centers on ‘Change in Demand,’ emphasizing 75 specific and measurable individual LiFE actions within seven themes. These actions are easy to adopt for individuals, communities, and institutions, with minimal supply dependencies and no disruption to economic activities, examples include using LED lights, public transport, and renewable energy sources like solar panels.

BEE has been actively involved in creating awareness and fostering behavioural changes through various activities, including energy clubs in schools, awareness programmes for households, and training programmes for appliance retailers.

Bakre said, “The significance of behavioural change in the general public towards energy efficiency cannot be overstated. It forms the cornerstone of our efforts to mitigate environmental impact and secure a sustainable future.”