Amul MD backlashes PETA, asks who will give livelihood to dairy farmers

The People for the Ethical Treatment of Animals (PETA), an American animal rights organisation, urged Amul India to switch over to producing vegan milk instead of dairy milk, as a response to changes happening in the market. PETA wrote a letter to Amul managing director RS Sodhi urging Amul "to benefit from the booming vegan food and milk market".

Sodhi hit out at the animal rights group claiming that switching over to vegan milk would mean handing over resources built by using farmers money to markets which sell genetically modified Soya produced by municipal corporations at outrageous prices.

Sodhi also said that switching over to vegan milk will make an essential commodity unaffordable for the middle class who will not be able to afford vegan milk," PETA wants Amul to snatch livelihood of 100 million poor farmers and handover its all resources built in 75 years with farmers' money to market genetically modified Soya of rich MNC at exorbitant prices, which the average lower middle class can't afford," he added.

After facing severe backlash on the microblogging platform, PETA said it was just informing Amul of the current trends of vegan consumption and "encouraging" the co-operative to make smart business choices in response to the current trends. "How is letting Amul know about the trend in vegan eating and encouraging them to take advantage of it "dictating". Smart businesses respond to trends, not fight it," PETA tweeted.