Soku Cosmetics launched in India
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Soku Cosmetics, a skincare and makeup brand, has officially launched in India, ushering in a new era of inclusivity, diversity, and empowerment.
Founded on the belief that good skincare should be easy, affordable, and effective, Soku offers multi-purpose products that seamlessly blend natural ingredients with science-backed innovation. The cruelty-free brand aims to empower everyone to achieve healthy, radiant skin without the hassle, offering a diverse product range that includes items such as eyeliners, lipsticks, compact powders, face washes, face moisturizers, and sunscreens.
The global cruelty-free market has experienced significant growth over the past decade and is projected to reach $14.23 billion by 2030, registering a healthy CAGR of 4.56 per cent.