Shobitam Opens First Store In B’luru

Hyderabad: Shobitam, a direct-to-consumer (D2C) ethnic fashion brand, opened its first-ever physical and experiential store recently in Bengaluru. The launch event that also marked the beginning of a new chapter for Shobitam was attended by actress and Shobitam's global ambassador Vidya Balan.

Aparna Thyagarajan, Co-Founder, Shobitam, said: “Our first retail store represents a major milestone for Shobitam as it transitions from its successful online platform now to a physical presence. This expansion allows our beloved customers and those who love ethnic wear to fully immerse in our brand, know our journey, know about the making of the products that forms the very ethos of our country’s timeless heritage”.

We are really excited, and we welcome the ardent residents of Bengaluru and beyond to come to Shobitam where every saree tells a story and highlights the timelessness of our textile heritage infused with intricate design work, he added.

Located in Jayanagar, the new store showcases a range of sarees, lehengas, and ethnic wear that celebrate India’s rich cultural heritage.