IVAS launches ‘Ghar Dhadakne Do’ campaign

Hyderabad: Infra.Market, India’s leading construction materials company, has launched the "Ghar Dhadakne Do" campaign by its direct-to-consumer (D2C) brand IVAS. Rooted in the essence of acknowledging the deep connection between homemakers and their homes, the campaign celebrates the fact that our homes breathe and live, just as we do. It is aimed at the idea of nurturing our homes with the same care and devotion we give to our beloved family members, a media release says.

IVAS reinforces that homemakers spend significant time of their lives at home, finding comfort and companionship in its corners. With a heart full of affection, they cherish their homes as their child, family member, or friend.