Hyderabad: In a bid to debunk pervasive myths surrounding alcohol consumption, the International Spirits & Wines Association of India (ISWAI), the apex body of the premium AlcoBev sector, is strongly advocating for uniform alcohol guidelines in India. ISWAI emphasises the need to recognise that alcohol is alcohol, irrespective of its form.

Highlighting a prevalent misconception among consumers, Nita Kapoor, CEO, ISWAI, said: “Many consumers believe that distilled spirits are inherently ‘stronger’ and more intoxicating than beer or wine, regardless of the quantity consumed. But the reality is different. The alcohol in all drinks containing alcohol is the same, and it has the same effect on the body. There is no drink of moderation, but only a practice of moderation.”

Kapoor said, “What matters is how much alcohol is consumed and not what type of alcohol is consumed. Over 30 countries have moderate or low-risk drinking guidelines. Such guidelines make no distinction between alcohol consumed as beer, wine, or spirits; rather they reference standard serving of alcohol or standard units.”

Kapoor concluded by urging States to address these misconceptions. She said, “ISWAI advocates for guidelines that recognise alcohol as alcohol, irrespective of its form and emphasises the need for comprehensive regulatory frameworks that ensure and promote responsible drinking practices”.