Iconic Apple retail store set for India debut
Every game changing Apple facility reflect its values, including creativity, innovation and the environment
image for illustrative purpose
It's easier than ever to move to an iPhone for the first time. Team members can assist customers with the Move to iOS app to securely transfer contacts, messages, WhatsApp content, photos, videos, email accounts, calendars, and more from a user's Android phone to their iPhone
As Apple gears up to throw open the gates of its first branded retail store in India this month, its physical stores have left an indelible impression on millions worldwide. For Indians, the wholesome experience of visiting an iconic Apple brick-and-mortar store is now there right in the backyard.
The first Apple India retail store at Jio World Drive Mall in Mumbai -- called Apple BKC -- is inspired by the iconic 'Kaali Peeli' taxi art that is unique to the financial capital of the country.
On the anvil is another Apple-branded retail store in New Delhi.
At Apple, every new store or facility is designed to reflect its values -- from creativity and innovation to respect for the environment.
The tech giant aligns design and construction criteria to industry-recognised best practices for green buildings, promoting water conservation, energy efficiency, and responsible material sourcing.
Like all Apple facilities, the stores run on 100 per cent renewable energy.
"We've focused on historical sites that can be reimagined to revitalise locations and the surrounding communities. We aim to reflect the surroundings by incorporating elements from the local landscape and ecosystem," according to Apple management.
So what can one expect from Apple-branded stores?
The company’s retail philosophy has been not to sell products but rather solve customers' queries on their purchase journey delighting them with captivating open spaces, uniquely-designed sitting areas and large screens for marketing, as well as developers and community events.
At their stores, after making a purchase online, you can choose to pick up products in-store or from the comfort of your homes, with same-day or next-day delivery available across locations. For hands-on technical support and hardware repairs, customers can make a reservation at the Genius Bar at their local Apple store for help from an in-house expert.
Genius Bar appointments can help with everything, from setting up a device, recovering your ID, selecting an AppleCare plan or modifying subscriptions and billing. In case of repairs or physical damage, an expert will evaluate and identify exactly what the device needs.
It's easier than ever to move to an iPhone for the first time. Team members can assist customers with the Move to iOS app to securely transfer contacts, messages, WhatsApp content, photos, videos, email accounts, calendars, and more from a user's Android phone to their iPhone. The company embeds accessibility into every aspect of its work, including the design of locations.
The distance between display tables allow for wheelchairs to navigate easily, while staircases in the stores have brail on the side bars for the visually impaired. The stores are also equipped with portable hearing loops for customer store experiences.
'Today at Apple' is a free, daily in-store session that assists customers in unleashing their creativity and making the most of their devices. The sessions are led by Apple Creatives, comprising talented creators.
For millions of Indians, visiting an Apple Store in the country will be a delightful experience. Those who have a constant yearning to be "delighted" at Apple Stores in world-famous tourist spots, India is set to be on the Apple's retail global map.
