How Women Entrepreneurs Are Shaping India’s Biz Landscape

Many women face difficulties in getting funding for their businesses. While there has been some improvement in this area, it remains an issue. In the past few years, the funding for women-led businesses has increased, but it is still not at the same level as that for male-led companies

The growth of women entrepreneurs in recent years has been remarkable. They are making notable strides in the business world, moving beyond traditional roles to lead businesses and bring fresh ideas to the table. Across industries, women entrepreneurs are starting new ventures, growing established ones, and building successful companies. In India, their impact is growing stronger, with more women stepping up to build businesses that deliver results, create jobs, and solve real-world problems. They are becoming key players in industries like technology, healthcare, education, and finance.

Studies show that businesses led by women are often performing better in terms of profitability and customer loyalty. Companies with women in leadership positions have reported higher revenue growth and better team performance. This shows that women leaders bring skills and perspectives that are helping businesses achieve more. Among these leaders, women like Karishma Aggarwal and Yogita Tulsiani are creating successful businesses and inspiring others to aim higher and break barriers.

Talking to Bizz Buzz, Karishma Aggarwal, Co-Founder and Director of Datagrid Solutions, said, “As a woman entrepreneur in the tech industry, I’ve seen how diversity and inclusion can revolutionise businesses and reshape entire industries. When we co-founded Datagrid Solutions, our goal was to create a company where innovation thrives on collaboration and diverse perspectives.”

The tech industry, historically male-dominated, is evolving. Women are stepping into leadership roles, breaking stereotypes, and redefining the narrative. For me, leadership goes beyond results—it’s about fostering an environment where everyone feels empowered to innovate. By embedding inclusivity into our culture, we’ve built a team that tackles challenges with creativity and redefines what’s possible.

Karishma said from developing predictive models to designing intelligent automation systems, our diverse team harnesses AI and data science to solve real-world problems. Our data-centric solutions have empowered businesses to streamline operations, predict trends, and achieve sustainable growth, helping clients adapt to ever-changing market demands.

She added, “I firmly believe the future of business lies in diverse leadership. Women entrepreneurs bring a unique blend of vision, empathy, and resilience—essential qualities for navigating today’s dynamic landscape. I’m proud to be part of this movement, leading the charge toward a brighter, more inclusive, and technologically advanced future.”

One of the major factors behind this rise is the growing support for women in business. Better access to education, mentorship, and financial resources has helped women break barriers and succeed. Programmes and initiatives aimed at encouraging women entrepreneurs are also making a notable difference. Additionally, digital platforms and tools are playing a big role, making it easier for women to reach customers, streamline their operations, and expand their reach.

However, challenges still exist. Many women face difficulties in getting funding for their businesses. While there has been some improvement in this area, it remains an issue. In the past few years, the funding for women-led businesses has increased, but it is still not at the same level as that for male-led companies. Investors are slowly beginning to see the potential of women entrepreneurs, with many recognising that these businesses often bring fresh ideas and cater to underserved markets. Women entrepreneurs are also changing the way businesses are run. Many focusing on building diverse teams, which has proven to boost productivity and creativity. Businesses with women in leadership often have better employee satisfaction and are more likely to adopt practices that benefit both their teams and their customers. These leaders are showing how good management can make a real difference in business outcomes.

Yogita Tulsiani, Director and Co-founder of iXceed Solutions, said, "Women entrepreneurs bring a unique perspective to the table. We focus not only on solving business challenges but also on building environments where people thrive. This balance of growth and empathy is what sets us apart and drives sustainable success.” During the Covid-19 pandemic, many women-led businesses showed their ability to adapt to sudden changes. They found ways to deal with challenges by using technology, exploring new markets, and staying connected with their customers. This helped them survive and grow in tough times, she added.

These examples prove that women entrepreneurs are problem-solvers who find ways to keep moving forward. Beyond creating jobs, they are involved in projects that improve education, healthcare, and other important areas, contributing to society in various ways. This social focus often sets them apart and shows how businesses can succeed while making a positive impact.

Women entrepreneurs in India provide direct employment to around 22 to 27 million people, according to a survey by Bain&Co. Even more promising is the potential for future growth: by accelerating the quality and quantity of entrepreneurship among women, they can generate 150-170 million jobs by 2030. This substantial employment generation highlights the critical role women entrepreneurs play in India's economic ecosystem.

Studies further underscore their impact, showing that companies with women in leadership positions often achieve higher revenue growth, better team performance, and improved customer loyalty. For instance, businesses led by women have been found to outperform male-led companies in profitability by an average of 6-8 per cent, a testament to their strategic acumen and innovative approaches. The growing support through government initiatives like the Women Entrepreneurship Platform and increased access to education and mentorship are further amplifying their potential. As these women continue to drive change, they are proving that entrepreneurship is not just about financial gains, but about creating meaningful, sustainable impact across industries and communities.

The government and private sector are working to make it easier for women to start and grow businesses. Programs like the Women Entrepreneurship Platform and funding schemes for women entrepreneurs are helping build confidence and provide the tools they need. Mentorship is also a key factor, as it connects new entrepreneurs with experienced business leaders who can guide them. There is still much to be done to create a level playing field, but the progress so far is encouraging. More women are breaking free from traditional expectations and starting businesses that compete at the highest levels. This is not just good for women entrepreneurs but also the economy as a whole. Studies suggest that equal participation of women in business could notably boost economic growth.

The success stories of women entrepreneurs are inspiring others to take the leap and start their own ventures. These role models are proof that with the right support and determination, women can achieve great things in business. They are helping to change perceptions and encourage more young girls to dream big. Women entrepreneurs are not just building businesses—they are creating opportunities and driving change. Their growing presence in the business world is a sign of progress, and their success benefits everyone. With continued support and recognition, women-led businesses will continue to grow and contribute to a better future for all.