GRM buys 44% stake in Rage Coffee

Hyderabad: GRM Overseas Limited, a player in India’s FMCG sector and a top exporter of premium basmati rice, announced a significant strategic investment in Swmabhan Commerce Pvt Ltd, the parent company of the digital-first coffee brand, Rage Coffee. GRM Overseas acquired a 44 per cent equity stake through a combination of primary infusion and secondary buyouts, marking a major step forward in its expansion into the fast-growing Indian coffee market.

Rage Coffee, co-owned by Bharat Sethi, Sixth Sense Ventures, and prominent figures such as cricketer Virat Kohli and actor Rannvijay Singh, has rapidly become a favourite among new-age consumers.