Continental Greenbird bags PBFIA award

Hyderabad: Homegrown coffee brand, CCL Products (India) Limited, that ventured into the frozen foods category with plant-based meat brand ‘Continental Greenbird’ in 2022, was honored with 'Emerging Plant-Based Food Company' award by Plant Based Foods Industry Association (PBFIA.) The award was presented during the 2nd Plant-Based Foods Summit held in Delhi, which was attended by professionals, business leaders, and notable dignitaries. This accolade acknowledges CCL's dedication in catering to the rising demand for sustainable products while bridging the gap between meat cravings and guilt-free consumption habits.

Continental Greenbird offers four variants of plant-based meat products that are made with premium ingredients and are high in nutrition and taste: Chicken-like Nuggets, Chicken-like Seekh Kebab, Chicken-like Sausage, and Mutton-like Keema. The products are made from plant-based protein which are derived from Green pea, Chickpea, and in the case of Keema from soya. This is done to create a real meat-like taste, texture and maintain excellent flavor.

Praveen Jaipuriar, CEO, CCL Products (India) Limited said, "We are thrilled and honored to receive the 'Emerging Plant-Based Food Company' award by PBFIA. As a trusted brand name synonymous with quality products, we are excited about the tremendous growth potential in this category driven by changing lifestyles and a growing demand for sustainable choices. This recognition reaffirms our commitment to meeting the evolving needs of consumers who prioritize their health and seek plant-based food alternatives. We remain dedicated to delivering innovative and delicious plant-based options that resonate with the discerning tastes of today's health-conscious consumers."

Continental Greenbird participated in the second edition of PBFIA which showcased the latest trends and innovations in the plant-based food industry The brand's booth took center stage, attracting a a large number of audiences with a live cooking demonstration by renowned Chef Devendra, the Head Chef at Le Meridian. Ms. Maneka Gandhi, member of the Lok Sabha also visited the Continental Greenbird booth and sampled the products. The PBFIA summit served as an excellent platform, providing abundant opportunities to network, gain valuable insights, engage in discussions with industry experts, and explore new horizons within the plant-based foods industry.

Continental Coffee (CCL Products India Ltd.) is a leading Indian coffee company in the global coffee market successfully operating businesses in Coffee Exports, Private Label Manufacturing, and Continental Coffee branded coffees. Established in 1994 on a modest scale with just one coffee blend, one factory in Duggirala, Andhra Pradesh, and exporting to one country, CCL has grown to become a leader in the industry globally offering more than 1000 finest quality coffee blends, manufactured across four state-of-the-art facilities (India, Vietnam & Switzerland) to customers across 90 countries. CCL coffee is customized to suit different palates and cater to the diverse needs of customers around the world leading to them becoming manufacturers for top players in private label brands nationally and globally. They are the largest instant coffee manufacturer in India and one of the largest instant coffee manufacturers in the world. Almost 1000 cups of CCL coffee are consumed every second across the globe.

Plant Based Foods Industry Association (PBFIA) is an apex, CEO-led body with 100 members in 1 year of its formation. PBFIA supports the development of a robust ecosystem for the plant-based foods industry in India through strategic collaborations, by the creation of networks between stakeholders, facilitating research to enhance the capabilities of the sector, pushing for positive policy-making and dissemination of key trends and information in the interest of its members.