CCL Products buys several brands from UK’s Lofbergs
This acquisition, which is value at 5.5 lakh pounds, is expected to accelerate CCL’s strategy in expanding the manufacturing and distribution of FMCG products globally
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Hyderabad CCL Products (India) Ltd (CCL), an instant coffee manufacturer, said it bought several brands from Food Brands Group, a subsidiary of Lofbergs Group, in the UK. The acquired brands include PercolO, Rocket FuelO, Plantation WharfO, The London BlendO, Perk UpO and Percol FusionO.
This acquisition, which is value at 5.5 lakh pounds, is expected to accelerate CCL’s strategy in expanding the manufacturing and distribution of FMCG products globally. It will give CCL access to major supermarkets in the UK, which is Europe’s largest instant coffee market with annual retail sales of $850 million.
Among the acquired portfolio, PercolO is a much-loved progressive brand, launched in 1987 which achieved several notable milestones and has stood for sustainability all along. The Percol product range currently comprises of instant coffee, roast & ground coffee and coffee bags. Incidentally, CCL had been a preferred supplier of some of their SKUs and blends in the past.
CCL CEO Praveen Jaipuriar said, “We’ve had tremendous success in developing a consumer brand proposition at home and welcome the opportunity to develop a similar approach in other markets by adopting and improving local brands.”
