Battle lines drawn for GenZ fashion sweepstakes in India

In a dynamic market, where top fashion players, both existing and new, are eying India's big Gen-Z fashion opportunity, it will be worth watching who will exceed the expectations of today's trend-seeking consumers. Indian shoppers, especially the younger generation, prioritise a mix of style, quality, and accessibility.

Here’s a glimpse at some of the finest options for Indian shoppers.

Zudio: For shoppers who seek trendy apparel at affordable prices, Zudio has quickly established itself as a go-to destination. It focuses on offering fashionable clothing that is accessible to all, without compromising on style. The brand’s collections, which are frequently updated, cover a wide range of categories including casual wear, work wear, and more.

The brand appeals to a diverse customer base, making it easy for shoppers to stay stylish wherever they are with its network of over 550 stores with emphasis on affordability which has made it one of the sought-after brands for modern Indian consumers.

FWD by Myntra: FWD offers access to the latest global fashion trends with thousands of stylish options. Backed by Myntra's smooth shopping experience, it has quickly become a favourite among India’s young, digitally-savvy shoppers. FWD offers a diverse range of daily fresh drops while ensuring that customers stay on-trend without having to break the bank.

Its curated collection includes everything from quirky street wear and athleisure to glam party outfits and chic everyday fashion. With shoppable video content, influencer-driven styles, and real-time trend updates, FWD helps shoppers stay effortlessly ahead of the fashion curve.

Urbanic: The brand quickly became the beloved alternative to Shein after the latter’s sudden exit. Popular with Gen Z, the brand offers a wide array of stylish clothing that mirrors the latest global trends. Known for its stylish street wear and elegant evening outfits, Urbanic ensures that young consumers can stay on top of fashion without stretching their budgets.

Its collections cater to a variety of sizes and styles, making it a popular choice for those who value inclusivity in fashion. With its quick adaptation to emerging trends, Urbanic delivers a fresh and updated catalogue that appeals to those who want the latest looks at accessible prices.

Shein: Once a popular destination for trendy and affordable styles, Shein faced a setback when it was banned in India.

Though Shein is poised to re-enter the Indian market soon, the GenZ fashion landscape has evolved significantly over the last few years paving the way for several strong players in fashion to establish themselves. Mostly popular among ‘under 30’, Shein taps into the trends with daily fresh drops at affordable prices, making it a brand to reckon with, globally. Shein’s model appeals to Gen Z’s desire for quick trend adoption and constant variety, especially for its low-cost styles.

As Indian shoppers continue to evolve in their fashion preferences, the market has responded with a variety of options that cater to different tastes and needs.

Whether it's Zudio, FWD, Urbanic, or Shein, these brands offer compelling trendy choices. With a mix of style and convenience, there is a richer fashion landscape to explore -- one that empowers them to express their individuality without compromise.