Valvoline celebrates mechanics' vital role in society
The theme for this year's campaign is 'Mechanics Make the World Better,'
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Hyderabad: Valvoline Cummins Private Limited ("Valvoline Cummins"), a leading engine oil manufacturer and global lubricant provider, has launched the 4th edition of its Mechanics' Month campaign, globally and in India. The theme for this year's campaign is 'Mechanics Make the World Better,' aiming to honor mechanics' efforts and recognize their vital role in society's smooth functioning. Valvoline dedicates March and ongoing efforts to celebrate and empower mechanics, emphasizing their invaluable work.
The focus of this year's initiative is to highlight mechanics' significant contribution to enhancing the world's functionality by ensuring efficient engine and vehicle operation. Valvoline aims to inspire widespread participation in acknowledging and appreciating mechanics worldwide, emphasizing their expertise and dedication, often in demanding situations. Mechanics are recognized as the unsung heroes behind the automotive industry's smooth operation.
Valvoline encourages individuals to join the month-long celebration by expressing gratitude to their trusted mechanics for their unwavering commitment. The campaign will utilize mass media platforms such as radio, digital channels, and on-ground activities to raise awareness about mechanics' contributions and encourage people to convey heartfelt messages to local mechanics.
As part of its Muskaan Scholarship program, Valvoline provides educational support to children of truck drivers, mechanics, and underserved communities. The scholarship program, for students in grades 9-12, aims to facilitate their academic pursuits and offers mentorship from company employees. Over 3500 children have benefited from the scholarship, with plans for further expansion.
Ms. Ipshita Chowdhury, Head of Marketing at Valvoline Cummins, stated, "Last year, our focus was on recognizing mechanics' pivotal role in sustaining societal functions. In 2024, we aspire to express gratitude to mechanics and inspire others to do the same, recognizing their indispensable role in ensuring the seamless functioning of our lives."
Mr. Sandeep Kalia, Managing Director of Valvoline Cummins, expressed enthusiasm for the fourth edition of Mechanics' Month, stating, "We are delighted to launch the fourth edition of Mechanics' Month, collaborating with mechanic professionals to celebrate their contributions to the automotive industry. Through these initiatives, we aim to raise awareness among consumers and express our heartfelt appreciation to mechanics for their dedicated service."
Since its launch in 2020, Mechanics' Month has gained significant traction, expanding from 15 countries to over 62. Valvoline Cummins attributes the success of Mechanics' Month to its unique approach and global relevance. In India, the company manufactures a diverse range of fluids, including engine oils and brake fluids, catering to various OEM engines. Valvoline Cummins believes its growth stems from its commitment to quality execution and innovative capabilities, aiming to provide valuable solutions for customers and users.
