uppercase launches India's first sustainable school backpacks

Hyderabad: uppercase, the brainchild of former MD of VIP Industries Sudip Ghose's startup Acefour Accessories, is making a significant stride into the school backpack market with the introduction of India's first sustainable school backpacks. This new line of backpacks, comprising 27 options tailored for primary, middle, high school, and college students, completes uppercase's range as a comprehensive travel gear brand. Crafted from recycled plastic bottles, these school bags are now available for purchase, starting at an accessible price point of Rs1800, on uppercase.co.in, Amazon, Flipkart, Myntra, and through various retail outlets nationwide.

The move into eco-friendly backpacks marks uppercase's unwavering commitment to becoming India's largest and globally recognized sustainable travel accessories brand. This expansion is not just about meeting market demands; it's a testament to Uppercase's core values of sustainability and innovation. By venturing into this new category, uppercase is not only offering practical and stylish solutions for students but is also taking a significant step beyond traditional luggage, solidifying its position as a versatile and eco-conscious travel gear brand.

Sudip Ghose, the Founder and Managing Director of uppercase and Acefour Accessories, expressed his enthusiasm about this new venture, stating, "Our new sustainable school backpack collection embodies Uppercase's commitment to redefining essentials. This expansion signifies a milestone in uppercase's journey, as we venture into a new category crafted from recycled plastic bottles. It underscores our dedication to continuous innovation, designing products that are not just functional but also echo our philosophy of being #NeverOrdinary."

uppercase stands out in the market as a design-forward and environmentally-conscious entity, specializing in Travel Gear for the modern, conscientious consumer. Going beyond just aesthetics, the GRS-certified brand has an impressive track record of sustainability achievements. To date, Uppercase has recycled over 14 Lakh plastic bottles, saving 74kg+ carbon emissions, conserving 17 Litres+ of oils, and recycling 17 Lakh+ polycarbonate sheets. Their product range includes a variety of fashion-forward items such as backpacks, messenger bags, duffels, gym bags, and travel bags, all meticulously crafted to accompany users on their journeys, whether near or far.