Sify book bags gold award

SIFY Technologies Limited, an ICT solutions provider has announced that the Coffee Table book produced to commemorate their 20th year of listing on Nasdaq has won the Gold at the Asia Pacific Stevie awards 2021.

The innovatively packaged book was a runaway winner in the Award for Innovation in Marketing or Sales Literature category with 32 judges voting for it and one judge commenting, "What's old is new again. Extremely innovative way of presenting the information".

Raju Vegesna, Chairman of Sify Technologies said, "We are delighted that our endeavour to interpret our marketing collaterals through our disruptive DNA has been recognised at the global level. This award proves that an incisive marketing narrative that sets itself away from the run-of-the-mill will undoubtedly draw attention to itself. To be recognised among the best in the business sets the bar higher for all future Sify marketing activities".

The entry titled reading a book is good for your eyes and our business uses a nostalgic Tintin styled old-word storytelling that takes decision makers on a journey of Sify's strengths, woven into a disparate teenage group's discovery of their capabilities.