Lenovo appoints 2 new director in commercial biz segment

Hyderabad: Lenovo has created newer roles and appointed two leaders in the commercial business segment. As Lenovo pivots toward being a global leader in IT solutions and Services, some fundamental changes are being incorporated into the organization.

Ashish Sikkawho who earlier served as Lenovo's Channel Head & Director is promoted and appointed as the Director (commercial category and strategy), Lenovo India. In his new role, he is responsible for driving growth for the overall Lenovo India commercial PC business, and for strengthening its business partnerships with key distributors including alliance connect. With an industry experience spanning over 19 years across various roles and functions, Ashish is a growth-oriented business leader with a proven track record of leading teams and profitably growing businesses.

Lenovo also promoted, Subraneel Bose who earlier served as the Head of strategic accounts as the Director and Head (enterprise business), Lenovo India. Now, he will spearhead the team responsible for delivering the revenue, profitability, and market share for the enterprise, public segment and education businesses and oversee Lenovo's extensive product portfolio.

Subraneel has held several roles and spearheaded the implementation of a solutions-driven acquisition strategy, and has rapidly expanded the software, services, and PC businesses, during his overall industry experience of around 25 years which includes his brief stint of over a decade at Lenovo.

Ajay Sehgal, executive director for commercial business, Lenovo India, said: "Both of them have been with us for a very long time, contributed considerably to our growth, and have a deep understanding of Lenovo's vision of smarter technology for all. I'm confident that they will bring bigger and better collaborative business growth and lead Lenovo to the next level."