Indus Appstore's localized approach garners success with native languages

Hyderabad: PhonePe's Indus Appstore has achieved a significant milestone, surpassing 1 million installs within a month of its launch. This rapid adoption highlights the growing demand for alternative app marketplaces that cater to Indian developers and align with the linguistic and cultural preferences of the Indian audience.

Here are some key highlights and growth indicators:

• Diverse Demand: The Indus Appstore has observed a variety of popular app categories, including Finance, Games, Social, Entertainment, Tools, Communication, and Shopping.
• Tier 2 Traction: 45% of users come from Tier 2 cities, indicating widespread appeal beyond major metropolitan areas.
• Localized Success: The availability of the Indus Appstore in languages such as Hindi, Marathi, Bengali, Gujarati, Telugu, and others has driven significant engagement, confirming the desire for native language app experiences and fostering inclusivity.
• Developer Embrace: Recognizing its dedication to developer success, prominent Indian and global developers are swiftly listing their apps on the Indus Appstore.
• Community-Driven: The Indus Appstore has received positive user feedback and actively welcomes user suggestions, demonstrating a commitment to continuous enhancement.

Akash Dongre, Co-founder and CPO of Indus Appstore commented on the achievement, stating, "This achievement reflects our team's dedication and hard work. We will continue to innovate and enhance our app store experience to ensure that we provide a superior product experience for developers and consumers alike. This is just the beginning, and we are enthusiastic about the future of app discovery in India."

Indus Appstore has planned new updates every 10 days, including features such as video-led app discovery and voice search to streamline the user experience. Enhanced developer tools, such as richer merchandising tools and video-based app promotion opportunities, aim to drive a thriving creator economy.

Additionally, Indus Appstore has formed strategic OEM partnerships with Nokia and Lava and is in advanced discussions with other major smartphone manufacturers. These collaborations aim to achieve pre-installation on 250-300 million devices by the year-end, ensuring seamless app installation and updates for users.

Indus App Store

Indus Appstore is a native Android-based mobile app store, designed to fulfill the localized and cultural needs of Indian consumers. With an extensive array of categories, it seeks to provide users with a localized, contextual and personalized experience. Indus Appstore is available in English and 12 Indian languages, which allows users to explore the app store in their preferred language.

For developers, Indus Appstore provides a fair and level playing field to list, distribute & promote their products in the Indian app ecosystem. It provides a self-publishing platform, localization services, multiple tools to monitor and grow their apps along with dedicated 24×7 customer support.

Phone Pe Group

PhonePe Group is India’s leading fintech company. Its flagship product, the PhonePe digital payments app, was launched in Aug 2016. In just 7 years, the company has scaled rapidly to become India’s leading consumer payments app with 510+ million registered users and a digital payments acceptance network of 38 million merchants. PhonePe also processes over 220 million daily transactions with an annualized Total Payment Value (TPV) of USD 1.4 Trillion.

On the back of its leadership in digital payments, PhonePe Group has expanded into financial services (Insurance, Lending, Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus Appstore - India's first localized Appstore). PhonePe Group is an India headquartered technology company with a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.