Dabur debuts peanut butter mkt with Real Health

New Delhi Dabur India Ltd announced the expansion of its Real portfolio with the launch of Real Health peanut butter range. It includes 100 per cent natural and chocolate peanut butter variants, marking Dabur's entry into the peanut butter market and offering consumers a healthier snacking option.

Smerth Khanna, Head (e-commerce and Modern Trade), Dabur India Ltd, said: "Real Health 100 per cent natural peanut butter is a delicious spread made with a single ingredient - bold variety peanut handpicked from Saurashtra belt in Gujarat. This peanut butter has no added sugar, salt and oil. It is a good source of antioxidants, has no trans fat, it is gluten free and made with non-GMO peanuts. It is ideal for a quick bread spread, pouring into smoothies, drizzling onto pancakes, dipping fruits or even relishing directly off the spoon".

Rajat Mathur, AGM (Consumer Marketing), Dabur India Ltd said: "With the expansion of our Real portfolio, we aim to strengthen our Real health proposition by launching convenient and healthy products to strengthen the brand equity beyond juices. With the launch of Real Peanut Butter range, we are now giving consumers a healthier and tastier option made with natural ingredients for their healthier lifestyle."

Real Peanut Butter range will be available in 4 variants – 100 per cent Natural Crunchy 350g, 100 per cent Natural Creamy 350 gm and Chocolate Creamy 350 gm priced at Rs 185, and additionally a 1 kg variant of 100 per cent Natural Crunchy priced at Rs 499. Real Chocolate Peanut Butter has been launched during The Big Billion Days event by Flipkart.