Bulgari introduces limited edition B.zero1 Kada bracelet for Indian market

Bulgari, the renowned Roman High Jeweller, has introduced the B.zero1 Kada Bracelet, an exclusive and limited edition piece crafted specifically for India. This exquisite creation pays homage to the traditional Indian bangle, known as the Kada, and is crafted in dazzling yellow gold. The design serves as a captivating tribute to India's enduring cultural connection with precious metals and stones, symbolizing the fusion of deeply rooted traditions with contemporary global perspectives.

Jean-Christophe Babin, CEO of Bulgari, expressed the significance of this launch, stating, "With this important launch, we wish to honor the Kada, recognizing its eternal meaning deeply rooted in Indian culture." The B.zero1 Kada bracelet seamlessly combines contemporary design with tradition, embodying the spirit of India both in the past and present. Babin also highlighted the honor of having Ayushmann Khurrana as Bulgari's India Friend of the Brand, praising his multifaceted talent and appreciation for India's diverse culture.

Ayushmann Khurrana, the face of the campaign, shared his thoughts on the India-exclusive Bulgari B.zero1 Kada Bracelet, emphasizing the meticulous craftsmanship and avant-garde spirit behind the creation. He noted that the bracelet beautifully bridges India's rich heritage with the current spirit, symbolizing strength and purity. The blend of tradition and innovation in the design aligns with the progressive mindset defining contemporary India.

The bracelet embraces the visionary codes of B.zero1, featuring a spiral design that signifies movement, circularity, and light, symbolizing strength and determination. Khurrana compared the bracelet to his artistic expression, stating that it epitomizes the perfect blend of tradition and modernity. He expressed genuine excitement about witnessing how the B.zero1 Kada Bracelet becomes intertwined with people's lives, adding its own story to the rich heritage of the country.

The B.zero1 Kada Bracelet distinguishes itself by being more voluminous than the conventional B.zero1 design, offering men the flexibility to pair it with watches, other bracelets, or wear it as a standalone statement piece. Its versatility extends to effortlessly complementing both casual and formal attire, as well as traditional ensembles.