Amazon Black Friday sale: Over 70K Indian exporters gear up for the sale

Amazon Black Friday sale: E-commerce firm Amazon India said that over 70,000 Indian exporters part of its global selling programme are geared to showcase several 'Made in India' products to global customers during the annual Black Friday and Cyber Monday (BFCM) sale. Indian exporters are launching over 52,000 new products on Amazon's global websites for the upcoming holiday season. The BFCM sale starts on Thursday that is on November 25 and ends on November 29.

"The BFCM sale marks the beginning of the global holiday season. Coming right after the festive season in India, it has traditionally been a key growth period for our selling partners," said Abhijit Kamra, Director of Global Trade, Amazon India. "With more and more people relying on e-commerce for products globally, we believe that the 2021 BFCM sale period will help accelerate the exports business for our sellers."

Black Friday and Cyber Monday are significant events marking the beginning of the holiday season in the US with large-scale shopping from customers for gifts for friends and family. Amazon customers globally will be able to discover and enjoy a range of products across categories including home and kitchen, STEM Toys, apparel, health and personal care, office products, jewellery, beauty and furniture by exporters across India. The e-commerce giant works with Indian exporters to help them identify key holiday shopping trends to bring in relevant product assortment. It supports them with logistics solutions to get their inventory ready and guides them to market their products through a range of deals and advertising options.

Kamra adds: "E-commerce Exports helps lower the entry barrier for Indian MSMEs to build and scale their exports business. Through Amazon Global Selling, we will continue to make exports easy and accessible for MSMEs across India and contribute to the Government's vision of boosting exports."