We Help Online Sellers Grow Their Biz In Highly Competitive E-Commerce Mkt: Rajiv Haralka

If you are good at making or manufacturing products, continue to focus on that and let other issues related to your business be handled by someone else, who is a seasoned professional firm engaged in this. That is the philosophy and guiding principle this Kolkata-based company was founded with.

Speaking to Bizz Buzz, Rajiv Haralka, a chartered accountant and founder-CEO, Nextgent Business Support Services Pvt Ltd, explains how they develop clients’ business on Amazon, Flipkart and other platforms with their leading-edge expertise in the management of seller accounts, including all services from product listing and inventory management to advertising to ensure the best possible return on investment and thereby, make your business stand out

Where and when did you get this idea of floating this company- Nextgen Business Support Services Private Limited?

We had been running a CA firm for quite some time, providing accounting and audit services, serving a large number of clients across the country. Some 17-18 years ago, around 2007, with the advent of e-commerce business, I realised that it was time we should look beyond accounting and audit and think of providing a wide range of services to online/e-commerce sellers. The whole idea was to have a team of experienced and knowledgeable professionals, who would dedicatedly help online sellers, grow their business and succeed in the highly competitive e-commerce market. Thus, came Nextgen Business Support Services Private Limited.

So what do you do, I mean what kind of services do you offer?

Nextgen offers a range of services including e-commerce on-boarding, Compliance, Business Support service, and more. The company is dedicated to helping online sellers streamline their operations, reduce costs, increase sales and maximise profits with their cutting-edge technology and expertise in the e-commerce industry, Nextgen provides the tools and resources needed for online sellers to succeed in today’s market.

We develop your business on Amazon and Flipkart and other such platforms with our leading-edge expertise in the management of seller accounts, including all services from product listing and inventory management to advertising to ensure the best possible return on investment. We make your business stand out on these platforms.

What exactly do you do on Amazon, Flipkart and other such platforms?

Our expertise spans various verticals in Amazon account management services in Kolkata. We can supercharge your sales and optimize product listings. You can outrank other sellers by collaborating with our agency.

We also offer virtual CFO services that increase your chances of success in this competitive e-commerce domain. Each seller in major e-commerce portals is trying to develop unique products and services. If you focus too much on account management, you will lose your ultimate vision of selling uniquely. We can boost your popularity on Amazon and reduce your operational costs.

The Amazon seller account setup is overwhelming, especially when processes of brand and category approval are involved. At Nextgen, we make the process easy for you by helping you develop your Amazon Seller account and obtain all brand and category approvals that are required.

Amazon Product Listing Services in Kolkata and Optimisation: Product listing is the foundation of your success at Amazon. We offer the best Amazon product listing services in Kolkata by ensuring your products get listed accurately and optimized for Amazon’s search algorithms.

Amazon A+ Content & Enhanced Brand Content: Use advanced content features like A+ and EBC to differentiate your listings and provide customers with a better experience.

Amazon Brand Registry & Protection and Search Engine Optimisation (SEO): Brand protection develops trust in Amazon. Nextgen will walk you through the process of the Amazon Brand Registry to get rid of unauthorized resellers and counterfeits. In addition, we optimize your product listing for the best search engine optimization on and off Amazon.

Account Management & Ads on Amazon: Managing an Amazon seller account is a task that requires one’s attention all the time. Complete account management at Nextgen also includes the management of your advertising campaigns. We design and manage Amazon ads to provide the best ROI by targeting your products to the best audiences.

On-site and Off-site Promotions including Social Media Campaigns: Promoting your products is one of the significant ways to increase your sales. Nextgen will help you run on-site and off-site promotions, something which is very crucial in giving your products the exposure they need. From the internal promotion tools of Amazon to social media campaigns, we handle all aspects of your promotions.

Amazon Seller Issue Resolution: Customer service is crucial for success anywhere, especially on Amazon. All consumer issues are dealt with directly by Nextgen on your behalf to make the consumer’s experience as seamless as possible. We can handle customer inquiries and complaint repossession professionally.

Data Analytics for Growth on Amazon: To fuel growth, it’s very important to understand how your products are performing on Amazon. Nextgen uses analytics to track sales, consumer behaviours, and, more importantly, market trends with deep analytics. We provide insight into what is working and what needs to be fixed, so you can make an informed decision.

Amazon FBA Management: FBA can be quite advantageous for your business in numerous ways. However, knowing detailed information about managing it is best left in the hands of professionals. Nextgen provides prime Amazon FBA services, where your products are secured, packed, and delivered by Amazon itself.

Amazon PPC Advertising: PPC is one of the most efficient ways of optimizing your visibility within the Amazon store. Nextgen is capable of handling your Amazon PPC campaigns for optimization. We will search for relevant keywords, analyze campaign metrics, and make changes to improve the overall outcome aimed at providing you with better value.

Account Health Monitoring: Continuous monitoring of your account’s health, addressing compliance issues, resolving disputes, and mitigating potential account suspension risks.

So, who do you target- the small companies, mid-sized or the smaller ones?

Whether you are a small startup or a large corporation, Nextgen Business Support Services Private Limited is committed to providing you with the support and resources you need to grow your business and achieve your goals. With their focus on quality, affordability, and customer satisfaction, Nextgen is a leading service provider for online e-commerce sellers.

With the sincerity of our professionals, we have carved a niche for ourselves in this domain by offering premium quality services to our clients. Experts of our team are devoted towards offering finest quality services at our users’ end. Also, the enriched experience of our professionals, enable us to provide clients customized services as per their detailed specifications.

Having said all these, I must admit that MSME sector is our prime focus.

How do your clients stand to gain by using your services?

Availing Nextgen for your Amazon account management services in Kolkata will open up several avenues. Saving one’s precious time that is spent on the hectic management activities that come along with operating an Amazon seller account remains one of the major constituents of our services.

We enhance your product visibility with optimized listings and targeted ads. Additionally, through our strategy informed by data, you get the insights you need to make better decisions. With us, you will experience faster growth on Amazon, customer satisfaction, and sales.

We take that headache away from you by outsourcing your Amazon account management and letting you focus on what you do best: running your business.

What are the other services do you offer?

A wide range of other services, which include: Monthly GST Return Filing, GST Annual Return, Fssai Registration, Fssai State License, Fssai Central License, Fssai Renewal, APOB Services, Profession Tax Registration, Professional Tax Renewal, Income Tax Return, TDS / TCS Returns, Account Outsourcing services, Account Reconciliation Services and other Compliance Services, virtual CEO and virtual CFO services.

What would you attribute your success to?

I think the reasons behind our success, so far, are: We care for our clients, we have competent professionals, we maintain global quality standards, we ensure transparent dealings, we offer budget friendly rates and we always take client-centric approach.