This Gurugram-Based Company Helping Businesses Leverage Whatsapp For Growth

AiSensy, a Gurugram-headquartered company, offers an all-in-one WhatsApp Marketing platform with unlimited broadcasting, automated notifications, omnichannel live chat, and WhatsApp chatbot integration. Thus, AiSensy uses WhatsApp's enormous user base to facilitate smooth operations, automated customer support, and increased personalized engagement for businesses.

Founder of AisSeney, a WhatsApp engagement platform based on official WhatsApp business APIs, Gautam Rajesh Shelley, says there is always one zone he has truly believed in. "It's putting your head down and working. It has been nine years since I started my first startup. It has been six years in the messaging, communications, and chatbots industry," he told Bizz Buzz on his entrepreneurial journey.

He along with his team started AiSensy in mid-2020 in Haldwani, near Nainital during Covid-19 pandemic. "It was just a small 7-person team working to help businesses drive marketing and chatbots on WhatsApp via AiSensy. We started with serving 5-10 businesses and today serve over 75,000 businesses on the WhatsApp Business API. Becoming a WhatsApp partner and being awarded 'Emerging Partner of the Year 2023' and “Click to WhatsApp Ads Partner of the Year 2024” is a journey of tremendous hustle by our team members," he pointed out.

Along with that, it’s due to the immense support of the customers and partners, who believed in the team from the very beginning. It's their trust in AiSensy's product and support that keeps the team motivated every day to drive more and more impact for businesses. "I would like to thank our early backers and mentors for their tremendous support and for teaching us the nitty gritty of how to be a customer-centric and customer success-focused organization," Gautam said.

AiSensy is built on top of the Official WhatsApp Business API. Please take us through some of the technology stacks behind your platform and how it connects over WhatsApp...

AiSensy leverages the WhatsApp APIs offered by Meta, seamlessly integrating with these robust APIs to deliver a powerful user experience. Our platform is hosted on AWS, ensuring top-notch security, scalability, and reliability. We have built our system using the MERN stack—MongoDB, Express, React, and Node.js—which enables us to create a responsive and efficient web application. This tech stack allows us to offer a smooth user experience, ensuring that our customers’ data is secure and always accessible.

How would AiSensy guarantee data security and privacy, particularly for sensitive customer interactions handled via WhatsApp?

At AiSensy, data security and privacy are non-negotiable. We protect every message with end-to-end encryption, so only the sender and recipient can read the content. No third party, including WhatsApp, can access these messages. Meta adds multiple security layers to find and fix any vulnerabilities, ensuring that sensitive customer data stays safe.

Can you explain a bit more about machine learning technologies behind AiSensy's chatbot feature? How do those technologies enhance customer support and sales automation?

Our chatbots use advanced machine learning technologies like Vector DB systems (Qdrant and Pinecone) and large language models (LLMs) such as GPT and Claude. These are managed through Python APIs and hosted on AWS. This setup helps our chatbots understand and respond like humans, handle complex queries, and automate repetitive tasks, improving customer support and boosting sales.

To what extent is the AiSensy platform scalable when it comes to large customer bases of businesses? Is it effective, high-volume broadcasting and live chats without performance degradation?

AiSensy is highly scalable and reliable, with a 99.99 per cent uptime. Our platform handles high messaging volumes, sending lakhs and crores of messages in a single broadcast without performance issues. Whether it is broadcasting, live chats, payments, or chatbots, our technology works smoothly even during peak loads.

As messaging platforms recently start to be one of the channels of business communication, how does AiSensy position for growth in international markets?

AiSensy is strategically poised for international growth, adapting our platform to cater to the unique needs of businesses across various regions. We are expanding our team and forging partnerships worldwide, with an immediate focus on regions like Latin America,Brazil, and the UAE, where WhatsApp usage is prevalent. By tailoring our offerings and utilizing localized marketing strategies, we aim to meet the growing demand for personalized communication tools in these areas.

What is the strategy to keep the competitive lead within WhatsApp-based marketing platforms?

Our strategy focuses on putting our customers first. 70,000+ businesses trust AiSensy, and we’re committed to providing them with an exceptional experience. We’re the only WhatsApp partner offering customer support through WhatsApp, live chat, and email. Our all-in-one platform helps businesses acquire, engage, and retain customers without needing multiple tools. We quickly launch new WhatsApp API features in sync with Meta, keeping our users ahead. Plus, our competitive pricing makes these powerful tools accessible to everyone.

Elaborate on how AiSensy ensures data protection and compliance with WhatsApp Business API requirements, particularly regarding customer data security and message encryption?

Every message sent through AiSensy is secured with end-to-end encryption. This means messages are only readable by the sender and the recipient. Not even WhatsApp can access them. Meta, the creator of the WhatsApp Business API, adds multiple layers of protection to keep everything secure and private.

What are AiSensy’s market expansion plans for the next 12-24 months, and which new regions or industries are you targeting as priority markets?

Our vision is to reach every business in every country where WhatsApp is active! This year, we’re focusing on India, making onboarding as smooth as possible with features that eliminate the need for a website to apply for the WhatsApp Business API. Internationally. Our sights are set on Latin America, Brazil, and the UAE.

What upcoming features or technology integrations is AiSensy planning to implement, and how will these enhance the platform's capabilities for businesses?

We’re constantly innovating at AiSensy, bringing AI-powered features to help businesses engage better and triple their revenue. We are launching an AI-based template message generator to simplify the creation of engaging messages. Additionally, we’ll roll out WhatsApp webviews, allowing users to access web pages directly within WhatsApp. Our roadmap is packed with AI-driven features designed to optimize WhatsApp marketing strategies, boost engagement, and achieve better results with ease.

How are you trying to expand your clientele? What sort of industry customers are taking your support?

We’re working to expand our clientele by focusing on delivering solutions that genuinely work for businesses across all industries. Our platform is built to adapt to different needs, whether it’s e-commerce, healthcare, travel, or even small businesses. The idea is simple—be approachable, provide great support, and help businesses achieve their goals. By staying in tune with what different industries need and building strong relationships, we’re making sure our services add real value and help us grow alongside our customers.