‘There is a growing demand for visually appealing consumer electronics products’

Promate Technologies, a leading innovator in the consumer electronics and wearable sector, is setting new benchmarks by combining cutting-edge technology with sleek, aesthetic designs. "There is a growing desire for visually appealing products that combine cutting-edge technology with aesthetics,” says Gopal Jeyaraj, Head of Sales and SAARC at Promate Technologies, in an exclusive interaction with Bizz Buzz. Responding to consumer demands for compact, powerful devices with longer battery life and seamless user experiences, Promate recently launched its transparent series, blending innovative design with practical functionality. The company is also expanding its portfolio with MagSafe power banks, addressing the modern consumer's need for convenience and efficiency. Promate is poised for aggressive expansion, particularly in tier 2 and 3 cities across India, and plans to unveil new innovations at the upcoming Berlin Consumer Electronics Show, reinforcing its commitment to delivering premium products that enhance user convenience

What are the key demands within the consumer electronics and wearable sector in terms of products and features? How is the company working towards it?

The consumer electronics and wearable sector is witnessing a strong shift towards premiumisation, with consumers increasingly seeking products that offer not only advanced features but also a sleek, ergonomic design. Compactness is a key demand, as users prefer powerful devices that are easy to carry and seamlessly integrate into their fast-paced lifestyles. Additionally, there is a growing desire for visually appealing products that combine cutting-edge technology with aesthetics. Consumers are also valuing seamless user experiences, including longer battery life and intuitive interfaces.

In response to these trends, we at Promate have recently launched a new lineup of products under transparent series, which combines innovative design with practical functionality. This series aims to redefine consumer expectations by blending good looks with advanced technology. The company is also expanding its charging solutions portfolio with the introduction of MagSafe power banks for wireless charging. These products are designed to meet the modern consumer’s need for convenience and efficiency, ensuring devices are charged quickly and safely while maintaining high standards of portability.

What are Promate Technologies' expansion plans for the coming years? Are there any upcoming product launches or innovations that you can share with us?

We have outlined ambitious expansion plans for the coming years, focusing on strengthening our presence both online and offline. The company will enhance its footprint on major e-commerce platforms like Flipkart and Amazon, and expand its retail network through partnerships with leading chains such as Sangeetha Mobiles, Supreme Mobile, The Chennai Mobiles, Lulu, MyG, Gadget Studio and Bajaj Electronics stores. A significant aspect of this expansion includes building a robust dealer network to ensure widespread availability and accessibility of our products in tier 2 and tier 3 cities across India, addressing the growing demand in these emerging markets.

Looking ahead, we will also introduce several new products across various categories over the next few months. Notably, the company plans to unveil a series of innovations at the upcoming Berlin Consumer Electronics Show - IFA, including advanced wireless charging devices that emphasizes on new technology with advanced designs and durability. These new launches will reinforce Promate’s commitment to delivering cutting-edge technology and enhancing user convenience.

How does Promate differentiate itself in the highly competitive consumer electronics market?

Promate differentiates itself in the highly competitive consumer electronics market through a combination of diverse, customizable products and utmost focus on quality. We offer an extensive range of items, including TWS earbuds, neckbands, power banks, chargers, smartwatches, and speakers, catering to the varied needs and preferences of consumers. This broad product portfolio reflects our commitment to meeting the evolving demands of India's booming tech sector.

In a price-sensitive market like India, Promate stands out by prioritizing quality and technology over price competition. For instance, our smartwatches are designed for tech-savvy users who seek superior performance and aesthetics, ensuring a premium user experience. Furthermore, Promate leads the market with innovations such as GaN (Gallium Nitride) technology in its chargers, which provides faster and more efficient charging compared to conventional options. By introducing global technology standards to the Indian market, Promate maintains its position as a leader and innovator in the consumer electronics industry.

Which regions have the brand seen the highest sales? Additionally, in which regions does the brand plan to expand aggressively in the future?

Promate has seen robust sales across India, boosted by its strong presence on major ecommerce platforms like Flipkart and Amazon, which ensures widespread accessibility and availablity. The brand has experienced particularly high demand in tier II and III cities, where increased mobile phone penetration is driving a growing need for mobile accessories and personalized tech solutions. These regions have become key growth areas as consumers seek quality products that enhance their daily lives.

In terms of regional performance, Promate has achieved significant success in South India, with retail partners like Sangeetha Mobiles, Supreme Mobiles, The Chennai Mobiles, Lulu, MyG and Gadget Studio playing a crucial role. Cities such as Mumbai, Bangalore, Delhi, and Hyderabad have emerged as major markets with strong demand for our diverse product range – especially chargers. Moving forward, the brand plans to expand aggressively in tier II and III cities, capitalizing on the rising adoption of mobile phones and growing interest in customizable accessories to strengthen its market presence further.

In India, apart from e-commerce and omnichannel strategies, there is an emergence of quick commerce brands. What are your thoughts on this trend, and how is your brand working towards adapting to it?

Quick commerce is rapidly growing and we are seeing very high traction on sales of electronics on Quick commerce sites similar to Ecomm platforms. We are already in discussion with Zepto, Blinkit and we will be launching Promate in Zepto initially.