Promilo: The future of advertising is here - pay only when you get results

Promilo, a cloud-based platform, is shaking up the advertising landscape with its innovative B2B and B2C offerings. Promilo's solutions address challenges in education, recruitment, and meet-up markets, providing cost-effective alternatives. With strategic steps towards a 4000-college, 4500-company, and 2 million-user target by 2024, Promilo envisions becoming the ultimate super app for gen Z. In an interview with Bizz Buzz, Sam P Philip - Co-founder, Director Investor, Promilo, discusses how the company is helping businesses connect with their target audience and achieve measurable results

How has Promilo emerged as a game-changer in the space of the advertising industry?

Promilo has emerged as a game-changer in the advertising industry by disrupting the traditional model of reaching target audiences. Traditionally, companies across all industries have faced the challenge of spending significant resources costs on online and offline marketing to simply reach their target audience. This approach often involves paying for reach, regardless of whether it translates to actual sales conversations.

Promilo’s innovative platform flips this model on its head. It allows any company, in any industry, to connect with potential B2B or B2C customers and secure qualified sales appointments at zero upfront marketing cost. This eliminates the need for manual outreach methods like calls, emails, SMS, or WhatsApp. Additionally, payment is triggered only after a meeting is completed, ensuring a results-oriented approach. The entire process is designed for seamless interaction.

Currently, Promilo focuses on the edtech and recruitment industries, specifically targeting Gen Z users. This focus allows them to tailor their platform to the specific needs of these sectors.

By offering a cloud-based aggregator platform, Promilo empowers businesses, especially MSMEs (micro, small, and medium enterprises), to compete in the advertising landscape. It eliminates the financial barriers associated with traditional marketing methods and allows them to focus on securing valuable sales interactions. This innovative approach to advertising, with its focus on cost-effectiveness and results-driven engagement, positions Promilo as a true game-changer in the industry.

How has the company evolved since it was incepted in 2021?

Promilo has demonstrably evolved since its founding in Bangalore in 2021. Here are some key milestones that showcase this growth: Network Expansion: The company has built a network of 25 adept members, which signifies a growing community and potential for wider reach; Financial Backing: Promilo secured substantial Foreign Direct Investment (FDI) funding totaling Rs 2.5 crore from the UK and USA. This financial boost has likely fuelled its expansion efforts; Industry Recognition: Promilo was recognized by Google ASA 2023 as one of the 100 selected companies in India. This acknowledgment highlights Promilo’s potential and innovation within the Indian business landscape.

Award Recognition: The company secured the best B2B and B2C SAAS innovative solution award 2024 by Silver Feather Award. This award likely signifies industry recognition for Promilo’s unique approach to B2B and B2C sales appointment aggregation.

User Growth: Promilo has achieved significant user growth, with over 0.05 million users and exceeding 7 million page views by the end of 2023. This user base indicates a growing market adoption of Promilo’s services. Overall, Promilo’s journey since 2021 reflects a commitment to growth, innovation, and establishing itself as a key player in the B2B and B2C sales appointment space.

How is Promilo poised to carve a path towards the ‘Pay for Performance model and, behind the counter, the ‘Pay for Visibility’ model, committing it to becoming the next marketing superpower?

Promilo is strategically positioning itself as a marketing superpower by embracing the ‘Pay for Performance model and introducing the ‘Pay for Visibility’ model. The company aims to redefine industry dynamics by shifting from a conventional ‘Pay for Reach’ to a dynamic ‘Pay for Result’ approach. This empowers advertisers, particularly MSMEs, to achieve tangible outcomes at nominal costs, fostering a disruptive force in the advertising landscape.

Tell us more about Promilo’s cutting-edge features?

Promilo’s cutting-edge features include a unique cloud-based aggregator platform that enables businesses to engage with their target audience at zero marketing cost. The platform’s standout feature is the introduction of the ‘Pay for Result’ approach, offering advertisers a cost-effective solution where payment is tied to the achievement of measurable results. This innovative approach sets Promilo apart in the industry, fostering a dynamic and results-oriented advertising environment.

How can Promilo help businesses overcome challenges in finance, technology, and marketing?

Promilo acts as a catalyst for businesses, especially MSMEs, to address challenges in finance, technology, and marketing. Through its B2B and B2C-centric cloud solutions, it provides a cost-effective platform for businesses to connect with potential customers without incurring traditional marketing expenses. The platform’s visionary concept and commitment to innovation make it a valuable partner in navigating the complex landscape of finance, technology, and marketing challenges.

What are the company’s financials, and how is the company likely to finance it’s future activities?

Promilo, with its Rs 2.5 crore fundraising achievement and strategic FDI funding, is poised for exponential growth. The company plans to secure a significant investment of INR 7 crores from VCs, private equity firms, family houses, and high-net-worth individuals (HNIs). This infusion of funds will fuel business expansion, team augmentation, product enhancement, and research and development initiatives, supporting its ambitious goal of achieving a 50X increase in the current financial year.

What is the business Model for Promilo?

Promilo’s business model revolves around a stand-alone business dynamic, offering B2B and B2C-centric cloud solutions. The platform allows enterprises to interact with potential customers without incurring marketing expenses, introducing the groundbreaking ‘Pay for Result’ approach. This unique model, geared towards achieving tangible outcomes at nominal costs, positions Promilo as a disruptive force in the advertising and marketing landscape.

What are business growth and future prospects?

Promilo aims for a 50X increase in the current financial year and plans to onboard 6000 colleges, 8500 companies, and engage around 2 million users by the end of 2024. The long-term vision involves evolving into the ultimate Super App for the Gen Z demographic, solidifying Promilo’s position as a central hub that meets and exceeds the diverse needs of this dynamic generation.

Strategic steps, including product range redesign and engaging with investors, highlight the commitment to sustainable growth and positive impact.

What kind of clients do you have as a database?

The platform’s focus on B2B and B2C engagement suggests a diverse client base, including MSMEs, colleges, universities, and recruitment companies across various industries, benefiting from Promilo’s innovative marketing solutions.

What kind of innovations do you plan for this year?

Promilo’s Innovation Pipeline: Empowering Users and Streamlining Business Communication in 2024 Here’s a breakdown of Promilo’s exciting innovations planned for 2024, focusing on user experience and business communication:

User-Centric Innovation: Promilo envisions a future where users can access any app directly through its platform, eliminating the need for downloads, registrations, and associated storage concerns. This translates to a seamless user experience where apps are readily available at their fingertips, with enhanced data security and privacy.

Revolutionizing B2B and B2C Communication: The Intelligent E-Mailer Campaign· For companies, Promilo plans to introduce a groundbreaking Intelligent Emailer Campaign. This feature will allow businesses to reach their target audience with impactful email campaigns without the traditional hurdles. Here’s how it streamlines communication:

1. No User Database Required: Businesses can launch campaigns without needing a pre-existing user database, eliminating the need for acquisition and management.

2. Effortless Setup: Gone are the days of worrying about database sensitization, third-party platforms, DNS connectivity, domain warming, and initial email volume limitations.

3. Inbox Guaranteed Delivery: Promilo’s intelligent system aims to ensure emails land directly in recipient’s inboxes, maximizing campaign reach.

4. Pay-Per-Open Model: Businesses will only pay for emails that are actually opened by potential customers, encouraging a results-oriented approach.

Promilo’s 2024 innovation roadmap demonstrates a commitment to both user empowerment and business efficiency. The app-agnostic access feature promises a convenient and secure user experience, while the intelligent mailer campaign empowers businesses with a cost-effective and targeted communication tool. These innovations position Promilo as a leading force in shaping the future of user interaction and business communication.