Kiddoze nutrition gummies: Making vitamin intake fun and easy for kids

Kiddoze offers nutritious gummies for kids who choose to maximize health and happiness. Taking vitamins can be painful for kids. The brand has understood the importance of prevention which is better than cure, so a whole lot fun in every vitamin supplement can be consumed by kiddoze to make everyone happy, healthy and super active. In an interview with Bizz Buzz Nonita Mehta, Founder, Kiddoze shares her expertise on the nutritional aspects of nutrient gummies

Why do you say nutrient gummies are part of a well-rounded approach, and provide holistic wellness for kids?

Nutrient gummies can be important supplements for kids' diets for several reasons. However, it's important to note that nutrient gummies are not a substitute for a healthy and balanced diet. They should be viewed as a supplement to, rather than a replacement for, nutrient-rich foods. Parents should consult with a healthcare provider or paediatrician before introducing any supplements into their child's diet to ensure they are appropriate and safe for their specific needs. Additionally, it's crucial to store nutrient gummies out of reach of children to prevent accidental overdose.

Why do you consider them as ‘super food for kids’ and what is the recommended dosage?

The recommended dosage is set by the FSSAI and is regulated by them.

How can you contribute to ‘the gummy revolution’?

Our gummies are here to provide parents with the peace of mind they deserve. We have put in a lot of time and research to make sure our product quality is superior to any other gummy brand in the market. We use natural ingredients, which are completely free of artificial sugars and flavours and are completely vegan - even our omega. Therefore we are apt for the Indian consumer.

Which are your best products for nutrition on the go?

We have really thought through and created our product basket- we have a multivitamin, omega, calcium and iron. All our products are the best. Our gummies are perfect for this use- easy to transport and convenient.

What is the science behind the sweetness and how nutrition gummies balance flavour and health?

Natural sweeteners extracted from fruits are used. Furthermore, the use of a vegetarian setting agent, natural flavours and colours is what sets us apart from the rest.

Nutrition gummies vs. traditional supplements: Which is right the kids?

Traditional supplements aren’t the easiest to consume due to their shape, texture and flavours. However, we are creating an experience for our little consumers. We give them a product they can relate to and the motivation to make it a part of their everyday life. There is no difference in the vitamin content that is consumed and the absorption rate is pretty quick by the body. Parents also thank us as these are a great substitute to traditional candies and they can satisfy their kids’ cravings with the same.

How nutrition gummies support immune health?

Immune health is dependent on multiple facets and factors. It has a lot to do with a balanced diet and physical fitness. We are simply supplementing the nutrition that is missed out in the daily routine hence supporting the immune system to function at its best.

How was the company conceptualised and how has it evolved?

Fundoze was started in 2021 with the idea of providing fun and creative options for everyday consumption of daily vitamins and supplements for everyone. Since I was a child I was allergic to artificial sweeteners and flavours and it was very difficult to consume any products. Therefore, I wanted to create products friendly to all and allergen free.

What are your sales in volume and value and what are your future targets?

We have done close to 30,000 bottles in sales with market value of Rs 2.7 crore since we started in 2021 and we are looking to enhance our sales to 50,000 with additional marketing and expanding to new territories to close at Rs 6 crore in market value. We are proud to partner with peppa pig and paw patrol to retain the superiority of the product while providing kids a way to connect us with their favourite characters.

In a nut shell what are the all round nutrition benefits for a child?

All four products have different benefits, but all help in health management and wellness. Some of the benefits are:

Taste and convenience: Many children can be picky eaters and may not always consume a balanced diet with all the necessary nutrients. Nutrient gummies are often designed to be appealing in taste and texture, making them more likely to be accepted by kids. This convenience factor can help ensure that children get the vitamins and minerals they need.

Filling nutritional gaps: Even with a relatively healthy diet, it can be challenging to ensure that children get all the essential nutrients they need for optimal growth and development. Nutrient gummies can help fill in nutritional gaps, providing vitamins and minerals that may be lacking in their regular meals.

Growth and development: Children have unique nutritional needs, especially during periods of rapid growth and development. Nutrient gummies can contain specific vitamins and minerals, such as calcium, vitamin D, and iron, which are crucial for bone health, immune function, and cognitive development.

Compliance: Kids may resist taking traditional vitamin pills or capsules, making it difficult for parents to ensure they receive necessary nutrients. Gummies are often seen as a more enjoyable way for children to take their supplements, increasing compliance with the supplementation regimen.

Digestibility: Some children may have difficulty swallowing pills or have digestive issues that make it hard for their bodies to absorb nutrients from certain foods. Nutrient gummies are easier to chew and digest, potentially improving nutrient absorption.

Special dietary needs: Children with dietary restrictions, allergies, or specific medical conditions may require additional supplementation to meet their nutritional requirements. Nutrient gummies can be tailored to meet these specific needs, such as providing gluten-free, dairy-free, or allergen-free options.