Entrepreneur turns passion for clean cars into successful business

DoorstepWash, a subsidiary brand of Zixdo, India’s fastest-growing doorstep car wash chain and having 50+franchises across the nation is a doorstep car cleaning and detailing service provider and has over 120 successful running franchise set-ups in India with eight franchises worldwide. First time in India, it is possible to bring the portable system of car detail and bucket wash to the customer’s doorstep on just a scooter. DSW is now adding franchise partners in their chain and looking forward to aggressive expansion with potential partners across India. Shakeb Rahman, Founder of DoorstepWash and Co-Founder of Phixman Technologies, in an interview with Bizz Buzz unveils the exact nature of his enterprise

What led you to start a business of this nature?

Driven by my passion for solving people's problems and my deep understanding of the car washing industry, I founded DoorstepWash recognizing the limitations of traditional car wash services, I wanted to revolutionize the industry by leveraging technology and innovation. My goal was to provide efficient, convenient, and high-quality car washing solutions that would save time for customers and deliver exceptional results. By combining my expertise with cutting-edge technology, I aimed to create a seamless and enjoyable car washing experience while contributing to a cleaner and more sustainable environment. DoorstepWash has successfully achieved these objectives and continues to lead the industry with its unmatched expertise.

What is the business model for your company?

The business model of DoorstepWash revolves around providing cutting-edge car washing solutions with a focus on convenience, efficiency, and customer satisfaction. We employ a combination of advanced technology, skilled professionals, and innovative processes to deliver exceptional results. Our primary revenue streams come from offering various car washing packages, including one-time services and subscription-based plans. Additionally, we generate revenue through partnerships with car dealerships, and corporate clients providing them with specialized car washing solutions. By continuously innovating and refining our services, we aim to maintain a competitive edge in the car washing industry while ensuring sustainable growth and profitability.

How big is the demand for your company?

The demand for DoorstepWash' car washing services has been consistently growing since its inception. As car ownership continues to rise, more and more individuals and businesses require convenient and reliable car washing solutions. Our focus on providing high-quality services, utilizing advanced technology, and delivering exceptional customer experiences has attracted a significant customer base. Moreover, the increasing emphasis on environmental sustainability has further boosted the demand for our water-efficient and eco-friendly car washing methods. Customers appreciate our commitment to reducing water consumption and using environmentally friendly cleaning agents. Additionally, our strategic partnerships with car dealerships, corporate clients, and car rental companies have expanded our reach and attracted a diverse range of customers. Overall, the combination of our expertise, innovative approach, and commitment to customer satisfaction has fueled the demand for DoorstepWash services, positioning us as a trusted and sought-after provider in the industry.

Don’t you feel the unorganized sector can do a quicker and better job given their experience?

While the unorganized sector may have experience in the car washing industry, DoorstepWash distinguishes itself by offering a higher level of efficiency, consistency, and customer satisfaction. Our utilization of advanced technology, automated systems, and skilled professionals allows us to deliver a quicker and better car washing job. We prioritize convenience for customers, saving them time and effort through our streamlined processes. Additionally, our focus on quality control and standardized procedures ensures consistent results. By combining our expertise with innovation, we offer a superior car washing experience that surpasses what the unorganized sector can provide, ultimately meeting and exceeding customer expectations.

Do customers feel safe handing over the keys and getting a stranger to do the job that they normally do with available security?

At DoorstepWash, we understand that customer safety and security are paramount concerns. To address these concerns, we have implemented several measures to instill trust and ensure a safe experience. Our team members undergo rigorous background checks and screening processes, ensuring that only trustworthy and skilled professionals are hired. We also provide clear identification for our employees, so customers can easily recognize them. Additionally, we have implemented stringent security protocols to safeguard customer vehicles during the car washing process. These measures, combined with our commitment to transparency and open communication, help customers feel safe and confident when entrusting us with their keys and their car washing needs.

How big is your company and what is the kind of turnover you are able to achieve?

DoorstepWash has experienced substantial growth since its inception, establishing itself as a prominent player in the car washing industry. While specific figures may vary, we have steadily expanded our operations, increasing the size of our team, and expanding our service coverage. Our strong customer base, including individual car owners, car dealerships, corporate clients, and car rental companies, has contributed to our success. In terms of turnover, DoorstepWash has achieved impressive financial results. With a combination of our robust business model, customer-centric approach, and commitment to quality, we have been able to generate significant revenue and maintain a healthy financial position. Our consistent growth and strong performance have positioned us as a leading company in the car washing industry.

Given your overheads, how do you manage to price your services?

DoorstepWash manages to price its services by carefully considering various factors, including overhead costs, market dynamics, and customer expectations. We conduct thorough cost analysis to understand our overheads, including labour, equipment maintenance, cleaning agents, and administrative expenses. We aim to achieve a balance between offering competitive pricing and ensuring profitability. Additionally, we conduct market research to understand industry standards and customer preferences, enabling us to price our services competitively without compromising on quality. By leveraging efficient processes and technology, we optimize our operations and minimize costs, allowing us to offer affordable yet value-driven car washing services to our customers.

How is your service different from available services?

DoorstepWash stands out from available car washing services through a combination of factors that set us apart. Firstly, we leverage advanced technology such as an online booking system to your doorstep and innovative cleaning agents, to deliver superior cleaning results with precision and efficiency. Secondly, our focus on convenience is unparalleled, offering customers the flexibility of on-demand and subscription-based services, saving them time and effort. Additionally, our commitment to environmental sustainability sets us apart, with water-efficient methods and eco-friendly practices that align with the growing concern for the planet. Finally, our emphasis on customer satisfaction and personalized experiences ensures that each interaction with DoorstepWash is exceptional and tailored to individual needs, surpassing expectations.

How has your company grown pan India?

DoorstepWash has experienced significant growth across India since its establishment. Our strategic approach and focus on providing high-quality car washing services have allowed us to expand our presence in multiple cities and regions. To facilitate pan-India growth, we have adopted a scalable business model that allows us to establish new branches and partnerships in different locations. By leveraging technology, we have streamlined our operations and implemented standardized processes, ensuring consistency in service delivery across all regions. Furthermore, our commitment to customer satisfaction has helped us build a strong reputation and a loyal customer base in various parts of the country. Through positive word-of-mouth and customer referrals, we have been able to penetrate new markets and gain recognition as a trusted car washing service provider. Continuous innovation, adaptability to regional requirements, and a customer-centric approach have been key drivers in our expansion across India, allowing us to grow steadily and establish ourselves as a prominent player in the car washing industry nationwide.

What kind of training do you provide your team?

At DoorstepWash, we prioritize the training and development of our team members to ensure they possess the necessary skills and knowledge to deliver exceptional car washing services. Our training programs encompass various aspects, including technical skills, customer service, safety protocols, and product knowledge. We provide comprehensive training on using advanced car washing equipment, understanding different vehicle types and their requirements, and implementing efficient cleaning techniques. Additionally, we focus on customer interaction and service etiquette to ensure our team members provide a professional and friendly experience. Regular training sessions, workshops, and performance evaluations help us continuously improve our team's capabilities and maintain high service standards.