Eco-Friendly Cleaning Products Gaining Traction Amidst Rising Consumer Awareness, Says Tabbsz

Shashank Noronha, Founder of Tabbsz, believes consumer consciousness has driven a surge in demand for eco-friendly cleaning products. In an exclusive interview with Bizz Buzz, Noronha highlights the growing awareness about environmental impact and the role of the FMCG industry in adapting to this shift. "The demand for eco-friendly cleaning products has undergone a transformative rise over the past five years, driven by a profound shift in consumer consciousness," he says. Tabbsz, with its innovative cleaning solution tablets and commitment to sustainability, is leading the charge in this evolving market

How has the demand for eco-friendly cleaning products evolved in the past five years, and what factors have influenced this shift?

The demand for eco-friendly cleaning products has undergone a transformative rise over the past five years, driven by a profound shift in consumer consciousness. Increasingly, individuals recognize the environmental and health toll of chemical-heavy products and the lack of transparency in ingredient disclosure, prompting a preference for alternatives that are safer for both their families and the planet. This evolution reflects a heightened commitment to better living and the planet’s future, where every purchase is seen as a step toward a better and green future.

Key factors include growing awareness about the long-term impacts of pollution, climate change, and resource depletion, which have underscored the urgency of choosing Compostable and non-toxic solutions. The pandemic served as a wake-up call, reshaping perceptions of health and hygiene and driving a surge in demand for products that clean effectively without compromising safety. This shift highlights a collective movement toward sustainability, where eco-friendly cleaning solutions symbolize a deeper societal resolve to protect the planet for generations to come.

In light of rising environmental awareness, how do you think the FMCG industry can adapt to the growing consumer demand for sustainability, particularly in the home cleaning space? What role do you see eco-friendly cleaning products playing in the broader FMCG market?

The FMCG industry must adapt to the growing demand for sustainability by embracing eco-friendly practices in both product development and packaging. Consumers are increasingly conscious of the environmental footprint of the products they use, and the home cleaning space is no exception. As consumers prioritize brands that align with their values, companies must invest in greener alternatives—be it through biodegradable ingredients, reduced plastic use, or energy-efficient production processes.

Eco-friendly cleaning products will continue to play an integral role in the broader FMCG market, serving as both a response to consumer demand and a step toward reducing the environmental impact of the sector. As brands lead the charge with eco-friendly cleaning solutions, they not only contribute to sustainability but also gain a competitive advantage by meeting the desires of environmentally aware consumers. This trend will only grow, with sustainability being a key factor in shaping the future of FMCG.

Could you provide a brief summary of Tabbsz and its journey and growth within the Indian market for innovative, eco-friendly cleaning solution tablets?

Tabbsz has redefined the eco-friendly cleaning sector in India, emerging as a game-changer with its innovative cleaning solution tablets. Born from a mission to disrupt traditional cleaning methods, the brand combines efficiency, sustainability, and affordability to meet the growing demand for green alternatives. By offering a wide range of cleaning products—from dishwashers and floor cleaners to laundry washes—all in compostable packaging, it is revolutionizing how consumers view sustainability in their daily routines.

Starting at just Rs 25, it has made eco-friendly cleaning accessible to all, offering products that are both effective and environmentally responsible. The brand’s exponential growth is a testament to its dedication to making sustainable living an attainable reality for every household. Tabbsz is not only setting a new benchmark in the home cleaning industry but also spearheading a movement toward a cleaner, greener future for India.

How does Tabbsz differentiate itself from other eco-friendly cleaning brands in the market?

Tabbsz stands out in the competitive eco-friendly cleaning market through its unique blend of product innovation, sustainability, and consumer-centricity. Unlike many other brands, it offers cleaning solution tablets that are 100 per cent plastic-free, made from kitchen ingredients, highly effective, space-saving, and sustainable from pre-use to post-use.

The brand is committed to reducing plastic waste by offering products in 100 per cent compostable paper packaging, ensuring that its solutions not only clean but also positively impact the environment.

We also focus on minimizing its carbon footprint through compact packaging and neutralizing emissions. Additionally, all tablets are manually packed to reduce electrical consumption and create employment opportunities. This model fosters job creation, making it a sustainable alternative to traditional manufacturing practices.

Moreover, the brand offers affordable eco-friendly cleaning solutions without compromising on sustainability, making these products accessible to a broader consumer base. This holistic approach to sustainability and innovation helps the brand build strong consumer loyalty and stand out in an increasingly crowded market.

How effective do you think recycling initiatives (such as the waste to value program) can be in encouraging businesses to recycle more?

Recycling initiatives like Tabbsz’s waste to value program are transformative in driving sustainability and fostering a culture of responsible waste management. By offering financial incentives significantly higher than traditional scrap dealers—aluminium at 54 per cent more, plastic at 53 per cent more, e-waste at 83 per cent more, metal at 40 per cent more, and used cardboard at 50 per cent more—the program not only motivates participation but also makes recycling a financially viable option for businesses and households alike.

This closed-loop system reduces waste, promotes the reuse of materials, and supports a circular economy. For businesses, such initiatives help minimize waste generation, reduce dependence on new raw materials, and foster environmentally conscious production practices. Moreover, when backed by efficient infrastructure and government support, these programs can significantly reduce plastic pollution and encourage more sustainable choices across industries.

Ultimately, the BARTAR program represents Tabbsz’s broader mission: making sustainable living a part of everyone's lifestyle without any extra efforts, while aligning high-performance products with responsible waste management practices.

What do you see as the biggest challenges the home cleaning industry faces when it comes to implementing truly sustainable practices and how Tabbsz can overcome these challenges to drive further change?

The home cleaning industry faces significant hurdles in embracing sustainability, such as the high costs of eco-friendly materials, the complexity of sustainable packaging solutions, and the challenge of shifting consumer behaviour. Sustainable ingredients and packaging options often come with higher initial costs, making it difficult for many brands to maintain affordability while staying eco-conscious. Additionally, transitioning to sustainable manufacturing processes requires substantial investment in research and development, technology, and overhauling supply chains.

We tackle these challenges head-on with a commitment to both innovation and practicality. Our products are made with recycled materials, ensuring that sustainability is embedded throughout the production process. The concentrated nature of our cleaning tablets not only minimizes packaging waste but also cuts down on transportation costs, reducing our carbon footprint. Our 100 per cent compostable packaging directly addresses plastic waste, while remaining cost-efficient and environmentally responsible. Beyond our products, we prioritize consumer education, empowering our customers to make informed, eco-conscious decisions. By driving both industry innovation and consumer awareness, Tabbsz is paving the way for a cleaner, more sustainable future in the home cleaning sector.

How would you evaluate the impact of programs like ‘buy one, give one’ in improving hygiene and promoting sustainability in underserved communities?

Our ‘buy one, give one’ initiative is a transformative approach to sustainability and social impact. When consumers choose the brand’s eco-friendly cleaning tablets for their homes, they not only embrace sustainable living but also contribute to a larger cause. For every floor cleaning tablet purchased, an additional tablet is donated to underserved communities. This ensures that consumers are improving hygiene in their households while empowering others to access essential sanitation products, thereby fostering a collective move toward better health and environmental responsibility.

By promoting eco-friendly practices in underprivileged areas, the initiative aligns with national missions such as Swachh Bharat Abhiyan, which emphasizes sanitation for all, and environmental goals aimed at reducing waste and plastic pollution. This dual-purpose model elevates consumer participation in meaningful change, making sustainability accessible and inclusive.

Through this program, the company proves that sustainable choices can extend beyond individual benefit, creating a ripple effect of positive impact that uplifts both society and the environment. Additionally, as market-leading brands increasingly target tier 2 and 3 cities, there is a growing opportunity to shift the focus towards sustainability and healthy living in these regions. By raising awareness now, we can help achieve a faster transition to sustainable living nationwide, addressing long-term challenges more effectively. This approach not only supports our vision but also contributes to a greener future for all.