Digital Solutions Transforming The Way Indians Approach Sexual Wellness: Qurex Founder Mittal

Qurex, a leading platform in India’s sexual wellness tech space, is at the forefront of revolutionising how individuals access intimate health solutions. Co-founded by Shailja Mittal and Amit Singhi, Qurex combines digital health with personalised care to address sensitive issues discreetly. “The Indian market is witnessing a significant shift towards digital solutions for sexual wellness, driven by increased internet penetration and a growing comfort with online consultations,” says Shailja Mittal, Founder of Qurex, in an interview with Bizz Buzz.

Through telemedicine, AI-powered personalisation, and educational apps, Qurex is tackling the societal stigma surrounding sexual health by offering private and culturally sensitive solutions. As more consumers prioritise privacy and convenience, Qurex’s focus on secure data management and expert-led guidance is helping to break traditional barriers, making sexual health discussions more accessible. The platform continues to address challenges like stigma and awareness, using innovative strategies to engage and retain users while measuring their impact on overall well-being

What are the emerging trends in technology related to sexual wellness in India?

In India, sexual wellness is increasingly intersecting with digital innovations, changing the way individuals access information and seek help. A significant trend is the rise of telemedicine platforms, providing direct access to sexologists both locally and internationally. Additionally, AI-driven personalization is emerging as a key tool in delivering tailored advice and solutions based on individual needs. Furthermore, apps promoting sexual health education and awareness are becoming more popular, helping to make discussions around intimacy more accessible and breaking down long-standing barriers.

How is the Indian market adapting to digital solutions for sexual wellness compared to traditional methods?

The Indian market is witnessing a significant shift towards digital solutions for sexual wellness, driven by increased internet penetration and a growing comfort with online consultations. Traditional methods, often limited by stigma and lack of access, are gradually being supplemented—and sometimes replaced—by online platforms like Qurex. These platforms offer a holistic approach, from sexuality education to personalized consultations, making it easier for individuals to seek help discreetly and confidently. The convenience, privacy, and expert access that digital solutions provide are key factors fueling this adaptation.

How do cultural and societal factors influence the acceptance and usage of products and services related to sexual wellness in India?

In India, sexual wellness is increasingly intersecting with digital innovations, changing the way individuals access information and seek help. A significant trend is the rise of telemedicine platforms, providing direct access to sexologists both locally and internationally. Additionally, AI-driven personalization is emerging as a key tool in delivering tailored advice and solutions based on individual needs. Furthermore, apps promoting sexual health education and awareness are becoming more popular, helping to make discussions around intimacy more accessible and breaking down long-standing barriers.

What role do privacy and data security play in the adoption of digital technologies for sexual wellness by Indian consumers?

Privacy and data security are paramount in the adoption of digital sexual wellness solutions in India. Given the sensitive nature of the issues, consumers are particularly concerned about confidentiality. At Qurex, we prioritize user privacy, implementing robust data security measures to ensure that all personal information and consultations remain strictly confidential. This commitment to privacy helps build trust with our users, encouraging more people to seek help through our platform, and knowing their information is safe.

What are the key challenges faced by digital health platforms in addressing intimate health needs in India?

One of the primary challenges is overcoming the deep-seated stigma surrounding sexual health in India. Many people are hesitant to seek help, fearing judgment or embarrassment. Digital platforms like Qurex work to address this by ensuring anonymity and providing culturally sensitive content that resonates with Indian users. Another challenge is educating the masses about the availability and effectiveness of digital solutions compared to traditional in-person consultations. Lastly, building trust in digital consultations is crucial, as many users still prefer face-to-face interactions with healthcare providers.

How are health tech platforms educating consumers about intimate health and overcoming associated stigma?

Healthtech platforms are actively working to educate consumers about intimate health through comprehensive content, including articles, webinars, and interactive sessions with experts. By normalizing conversations around sexual wellness and providing scientifically accurate information, these platforms are slowly eroding the stigma associated with sexual health. Qurex, in particular, focuses on creating a safe space for users to learn and ask questions, offering support that is both empathetic and expert-driven.

What features or services are most in demand among Indian consumers seeking solutions for sexual wellness and intimacy?

Indian consumers are increasingly seeking services that offer privacy, convenience, and expert advice. Online consultations with sexologists, personalized treatment plans, and access to accurate sexual health information are among the most in-demand features. Qurex has tapped into this demand by offering a one-stop platform where users can get the best of both worlds—professional guidance and educational resources, all from the comfort of their homes. Another emerging trend is the demand for holistic solutions that address both physical and psychological aspects of sexual wellness.

What strategies are effective in engaging and retaining users in the Indian market for sexual wellness and intimate health?

Engaging and retaining users in the Indian market requires a combination of trust-building, user education, and continuous support. At Qurex, we focus on creating a personalized experience for each user, ensuring they feel understood and supported at every step. Regular follow-ups, engaging content, and a user-friendly interface also play a crucial role. Additionally, offering a community space where users can share their experiences and learn from others helps in fostering a sense of belonging, which is key to long-term engagement.

How do digital health platforms in India measure the impact of their services on overall consumer well-being?

Digital health platforms measure their impact through a combination of user feedback, health outcomes, and engagement metrics. At Qurex, we prioritize regular user surveys to gauge satisfaction and improvements in sexual wellness. We also track the success rates of our treatment plans and the long-term health outcomes of our users. By analyzing this data, we can continuously refine our services, ensuring they meet the evolving needs of our users while making a tangible impact on their well-being.

What are the major challenges health tech companies face in the sexual wellness and intimacy sector, and how are they overcoming these obstacles to improve user experience?

Health tech companies in the sexual wellness sector encounter several challenges, including overcoming stigma, building trust, and ensuring privacy. Addressing these issues effectively requires a patient-centric approach that focuses on creating a safe and supportive environment for users. Many platforms are responding to these challenges by offering discreet services, employing highly qualified professionals, and ensuring that all communications are conducted in a respectful and non-judgmental manner. Prioritizing user privacy and providing continuous education are essential steps in improving the overall user experience and encouraging more people to take charge of their sexual health.