Consumer preferences shifting toward smart, eco-friendly cooling solutions: Raj Cooling MD

Raj Cooling Systems Pvt Ltd, a leader in industrial and commercial cooling solutions, has been at the forefront of innovation since its inception in 2006. With a Rs 75 crore advanced manufacturing unit in Gujarat, the company has expanded its reach into large-scale cooling for events, weddings, and industries, while also diversifying into plastic modular furniture and consumer durables.

“Technology is revolutionizing cooling systems by making them smarter, more energy-efficient, and sustainable,” says Kalpesh Ramoliya, MD, Raj Cooling Systems. By integrating AI and IoT-enabled smart cooling, the company is driving a shift towards automated and eco-friendly solutions. In an interview with Bizz Buzz, Ramoliya discusses the evolution of the cooling industry, emerging consumer trends, and the company’s ambitious expansion plans

How has the cooling solutions industry evolved over the last decade?

Over the last decade, the cooling solutions industry has evolved with advancements in AI-based technology, energy efficiency, and sustainability. Raj Cooling Systems Pvt Ltd, incorporated in 2006, has rapidly grown as a leader in air coolers and industrial cooling solutions by adopting latest manufacturing technologies, power-saving solutions, and large-scale production. With a Rs 75 crore advanced unit in Gujarat, the company has expanded into industrial, wedding, and event cooling, while also diversifying into plastic modular furniture and consumer durables.

How is technology transforming cooling systems today?

Technology is revolutionizing cooling systems by making them smarter, more energy- efficient, and sustainable. One of the key advancements is the integration of AI and IoT, enabling smart coolers with AI-based sensors and IoT connectivity to optimize cooling performance, facilitate remote monitoring, and enable automation. Energy efficiency has also improved significantly with advanced motors, inverter technology, and eco-friendly refrigerants that reduce power consumption while enhancing performance. The industry is further shifting towards sustainable and green cooling solutions, such as water-based and solar-powered cooling systems, to minimize environmental impact.

Additionally, the use of high-performance materials like PP and PC unbreakable materials enhances durability and ensures reliable operation even in extreme conditions. On a larger scale, AI-driven industrial air coolers are providing customized cooling solutions for factories, warehouses, and large events. Our company is at the forefront of these technological transformations, integrating AI-based technology, power-saving solutions, and durable materials to offer next-generation cooling systems for residential, commercial, and industrial applications.

What are the biggest challenges faced by manufacturers in the cooling industry?

The cooling industry faces several challenges, including rising raw material costs due to fluctuations in the prices of essential materials like plastic, metal, and electronic components, which directly impact production expenses.

Additionally, strict government regulations on energy efficiency and environmental norms necessitate continuous innovation in power-saving and eco-friendly technologies. Market competition and saturation, driven by both domestic and international brands, require companies to differentiate through innovation and strong branding. Supply chain disruptions, particularly reliance on imports for critical components and logistical delays, further affect timely production and delivery. Evolving consumer preferences also play a crucial role, with increasing demand for AI-based smart cooling solutions and sustainable products, necessitating constant investment in research and development.

Moreover, seasonal variations in demand require high production capacity to meet peak-season needs, while the market is also challenged by counterfeit and low-quality products, which undermine brand trust and pricing strategies. Our company addresses these challenges by investing in large-scale production, AI-driven technology, power-saving solutions, and 100 per cent made in India manufacturing, ensuring quality, reliability, and market leadership.

What sets Raj Cooling Systems apart from other players in the market?

Raj Cooling Systems is revolutionising the cooling industry with cutting-edge technology, integrating AI-based systems, IoT-enabled smart cooling, and power-saving solutions for maximum efficiency. Its massive production capacity, supported by a Rs 75 crore advanced manufacturing unit in Gujarat and additional plants in Haryana and Bangalore, enables the company to seamlessly meet high seasonal demand.

Offering a diverse product portfolio, our company specializes in industrial, commercial, and event cooling solutions while expanding into plastic modular furniture and consumer durables. Committed to Made in India excellence, the company reduces dependency on imports by manufacturing high-quality, durable products using PP and PC unbreakable materials.

A strong brand presence, further bolstered by The Great Khali as its brand ambassador, enhances market recognition and consumer trust. With a widespread distribution network, including dealers, e-commerce platforms, and government contracts, the company ensures pan-India and global reach. Driven by customer-centric innovation, the company focuses on sustainable, high-performance, and customised cooling solutions to meet evolving consumer needs. Through rapid growth, innovation, and strong market positioning, the company continues to lead the cooling solutions industry.

How are consumer preferences shifting when it comes to cooling solution?

Consumer preferences in cooling solutions are shifting towards smart, energy-efficient, and eco-friendly technologies. There is a growing demand for IoT-enabled air coolers with AI-powered features, offering remote control, automation, and real-time monitoring for enhanced convenience.

Energy efficiency remains a top priority, with consumers opting for power-saving coolers equipped with inverter technology to reduce electricity bills. Sustainability is also driving purchasing decisions, leading to increased demand for water-based cooling systems, solar-powered coolers, and CFC-free refrigerants. Durability is another key factor, with a preference for long-lasting, unbreakable materials like PP and PC that ensure better performance and longevity.

Additionally, modern consumers seek aesthetic and space-saving designs, favoring sleek, compact, and stylish cooling solutions that complement contemporary interiors. Beyond residential use, there is also rising demand for versatile, large-scale cooling solutions for industrial, event, and commercial spaces. We stay ahead of these trends by offering AI-powered, energy-efficient, and sustainable cooling solutions, catering to both individual and large-scale industrial needs while maintaining its commitment to made in India quality.

How do customer expectations differ between residential, commercial, and industrial cooling solutions?

With over three decades of expertise in the evolution of cooling solutions, it is evident that customer expectations today are more refined, application-specific, and technology-driven. The demand for efficiency, durability, and intelligent solutions has reshaped the industry, making innovation the key to leadership.

In residential cooling, modern consumers seek smart, energy-efficient, and aesthetically appealing solutions with features like IoT-enabled automation, remote control, and inverter technology for enhanced convenience and cost savings.

Commercial cooling, on the other hand, prioritizes reliability and customization, with businesses requiring continuous cooling, silent operation, and space-efficient solutions that enhance customer comfort and workplace productivity in offices, retail spaces, and hospitality sectors. Industrial cooling goes beyond temperature control to ensure operational efficiency in large spaces, driving demand for rugged, high-performance systems with unbreakable materials like PP and PC, high airflow, and minimal maintenance, particularly for factories, warehouses, and large-scale events.

Our company leads the market with its legacy of manufacturing excellence, industry foresight, and cutting-edge technology, delivering AI-powered, energy-efficient, and large-scale cooling solutions.

How important is after-sales service in the cooling solutions industry?

In the cooling industry, after-sales service plays a crucial role in ensuring customer satisfaction, product longevity, and brand trust. A strong service network enables timely maintenance, quick issue resolution, and optimal product performance, which are essential for customer retention and differentiation from competitors.

Our company is committed to after-sales excellence and is actively expanding its service network across India to enhance customer experience. The company provides reliable technical support for maintenance and repairs, efficient customer assistance for troubleshooting and warranty services, and future-ready service solutions with AI-based diagnostics and smart support. By strengthening its after-sales service, the company aims to set new industry standards in reliability and customer care.

What’s next for Raj Cooling Systems? Are there any major expansion plans or new product categories on the horizon?

With a legacy of manufacturing excellence and a strong focus on rapid innovation, our company is poised for significant expansion in the coming years. The company is strategically scaling its production, diversifying its product portfolio, and strengthening its market presence across multiple segments. The company also plans to diversify into consumer durables, with future offerings including fans, air conditioners, washing machines, mixers, and grinders.

In line with technological advancements, it is integrating AI-driven technology and IoT to develop smart, energy-efficient cooling solutions that enhance performance and user convenience.