India Inc gets into Lord Ram euphoria
Majority of companies taking part in consecration of Shri Ram Mandir by offering products or services directly or indirectly
image for illustrative purpose
In The Service of Lord
Dabur India donating profits during Jan 17-31
PVR INOX screening Ram Mandir inauguration on its 160 cinema screens
Adani Wilmar to distribute jalebis
And also organise one-day event of bhog
ITC donated its Agarbatti brand Mangaldeepdhoop for 6 mths
New Delhi: Many companies are joining the bandwagon of Ram Temple consecration, from declaring a contribution in lighting at the complex to planning to screen the event live on multiplexes.Some companies are donating a portion of their profit from sales in the region during the inauguration period to distribute special foods across the Ayodhya city. Several companies operating in consumer space have activated on-ground marketing campaigns by putting up large numbers of hoardings, gate branding, shopboards, and kiosks offering products to devotees, arriving in the holy city for the Ayodhya Ram Temple. The ‘PranPratistha’ ceremony commenced on 16 January and will continue till January 22. Leading multiplex operator PVR INOX has announced live screening of Ram Mandir inauguration during the consecration ceremony on its 160 cinema screens across 70-plus cities on January 22, 2024.
“It will be a privilege for us to be able to connect the devotees with this celebration in a truly unique manner. We hope that we will be able to recreate the buzz of the temple, the auspicious chants and the breath-taking visuals and bring alive the magic of the most awaited moments in India’s contemporary history,” said PVR INOX Co-CEO GautamDutta.
Homegrown major Dabur India will be donating a portion of the profits from the sale of its products from January 17 to January 31 to Shree JanmabhumiTeerthaKshetra. “The Ram Mandir consecration is undoubtedly one of the most momentous occasions in our history. To mark this occasion, Dabur, as a home-grown Indian brand, has committed to donate a portion of the profits generated from the sale of our products from January 17 till January 31 to Shri Ram JanmbhoomiTeerthKshetra,” said Dabur India CEO MohitMalhotra.
Besides ramping up distribution of products in the city anticipating the demand surge for daily essentials, it is also creating special experience zones where visitors and pilgrims arriving in Ayodhya can touch, feel and experience its products. It has tied up with dhabas and eateries on the Lucknow, Gorakhpur and Varanasi highways leading to Ayodhya. Food FMCG company AdaniWilmar has plans to distribute jalebis and organise a one-day event of bhog on a grand scale. It has also plans for BTL activities such as gate branding, hoardings, shopboards, and kiosks to capture the attention of the large congregation of devotees who will gather in Ayodhya.
