Ola Store rebrands itself as Ola Dash inspired by American rapid delivery major DoorDash

With an aim to bring in the element of speed in the name itself, ride hailing firm Ola has renamed its express grocery delivery business as Ola Dash, according to sources privy to the development.

The company has now expanded its operations across six cities -- Delhi, Mumbai, Bangalore, Pune, Hyderabad and Chennai and is learnt to be doing around 6,000-8,000 orders on a daily basis from over a 100 dark stores, according to one of the sources quoted above. This is the third time Ola is trying to experiment in this segment.

In July 2015, the ride-hailing firm had launched a standalone online grocery store in Bengaluru, quick on the heels of a food delivery app in March of the same year. The idea was to use its cabs and drivers to also deliver groceries, between 9 am and 11 pm.

Less than nine months later, it shut both Ola Store and Ola Foods without going into detail.

This happens weeks after rival Grofers rebranded itself as Blinkit, suggesting that it aims to deliver products with the blink of an eye. The companies compete with younger rival Zepto besides Reliance-backed Dunzo and Tata-owned BigBasket in the grocery space.

The name Ola Dash bears resemblance to American rapid delivery major DoorDash, which has a market cap of over $39.94 billion.