Audio Devices Market Experiencing Boom With Growing Gen Z Population

New Delhi: With rising disposable incomes, availability of affordable device options, a growing Gen Z population and the expanding digital content consumption, India’s audio devices market is experiencing remarkable growth, according to

a new report.

The audio devices market in offline retail has reached Rs 5,000 crore, driven by a 61 per cent volume growth (year-on-year) in the personal audio segment, according to GfK– An NIQ Company, a leading global market and consumer intelligence firm.

Loudspeakers, led by soundbars, saw 24 per cent YoY growth, with sales from lower-tier towns rising to 30 per cent in the July 2023 till June 2024 period.

The home audio segment, valued at Rs 1,600 crore, experienced a 6 per cent YoY growth in volume. The personal audio market, valued at Rs 3,400 crore, experienced a 32 per cent YoY growth.