Avesthagen, Apollo AyurVAID form AvestaAyurVAID to sell and market medical foods & dietary supplements
Avesthagen and Apollo AyurVAID shall synergistically combine their expertise, and knowledge to design, manufacture and market precision medical foods utilising innovative strategies that enhance patient care
Avathagen and AyurVAID
Hyderabad: Avesthagen Limited and Apollo AyurVAID, a unit of Kerala First Health Services Private Limited, an Apollo Hospitals Group company, announced their strategic partnership to design, validate, manufacture, and market a range of breakthrough, scientifically validated medical-foods and dietary supplements, aimed at setting a new industry benchmark for quality, efficacy, and safety.
The products to be marketed under the joint brand “AvestaAyurVAID” aims to promote the integration of medical nutrition with Ayurvedic principles for a new generation of consumer and prescription health products. They shall address specific dietary management of a specific disease or syndrome or disease state for which distinctive nutritional requirements has been established by systematic medical evaluation.
Natural bioactives based on promising Ayurveda botanical candidates shall be developed and validated through Avesthagen’s ADePt, a proprietary bioactive discovery engine, and MetaGrid, an exclusive bioactive testing methodology. The collaboration shall emphasise rigorous scientific and clinical validation to ensure industry-leading product safety and efficacy profile.
Avesthagen and Apollo AyurVAID shall synergistically combine their expertise, and knowledge to design, manufacture and market precision medical foods utilising innovative strategies that enhance patient care, promote holistic wellness, and advance the field of integrative medicine and modern medical nutrition.
Key areas of focus include managing chronic diseases such as diabetes, weight regulation, cardiovascular conditions, and metabolic disorders. Additionally, the partnership shall address onco-nutrition, immunity, cognitive health and mental well-being, ensuring a comprehensive approach to modern medical nutrition.
Avesthagen subsidiaries, Avesta Nordic Research Pvt Ltd and Avesta Good Earth Foods Pvt. Ltd., shall be responsible for the manufacture of products, and Apollo AyurVAID shall be responsible for the marketing of products under this agreement. Product development shall be a joint responsibility.
Dr Preetha Reddy, Vice Chairperson of Apollo Hospitals and Chairperson of Apollo AyurVAID, said, “At Apollo Hospitals, our unwavering commitment to patient care drives us to continuously seek innovative solutions that enhance health and well-being. This strategic partnership between Apollo AyurVAID and Avesthagen represents a significant step forward in integrating the timeless wisdom of Ayurveda with cutting-edge scientific validation. By developing AvestaAyurVAID’s range of scientifically validated medical foods and dietary supplements, we are not only addressing the unique nutritional needs of our patients, but also pioneering a new approach to holistic healthcare that promotes healing from within. Together, we are setting new standards in medical nutrition and reinforcing our dedication to delivering personalised and effective care to every individual we serve.”
Dr Villoo Morawala Patell, Chairperson and Managing Director of Avesthagen Limited expressed enthusiasm about the partnership's potential, stating “We are thrilled by the opportunities this collaboration with Apollo AyurVAID presents. By combining modern cutting-edge bioactives with Ayurveda we can offer patients more personalised nutrition and effective treatment options. AvestaAyurVAID shall develop and commercialise a range of breakthrough plant-based nutritional products designed to prevent or mitigate disease conditions, thereby supporting lifestyle management and overall health. Through the consumption of healthy, medically validated foods, individuals can proactively address potential health issues and reduce the need for pharmaceutical interventions.”
Rajiv Vasudevan, Managing Director and CEO, Apollo AyurVAID, added, “We are delighted that Apollo AyurVAID’s expertise and insights in Ayurveda medical care can now be leveraged through Avesthagen’s cutting edge scientific validation platform for a new generation of precision designed AvestaAyurVAID medical foods and dietary supplements. This first of its kind, synergistic collaboration leveraging precision Ayurveda medical science with the power of biotechnology, systems biology and nutrigenomics shall result in botanical-bioactive powered personalised health solutions that uniquely benefit patients.”
