AU Small Finance Bank and Niva Bupa Join Hands to Prioritise Customer Health

Hyderabad: AU Small Finance Bank (AU SFB), a large small finance bank on Monday announced its partnership with Niva Bupa Health Insurance Company Limited (Niva Bupa) to offer health insurance products to AU SFB’s customers. Building on Niva Bupa’s existing relationship with Fincare Small Finance Bank (now merged with AU SFB), this collaboration introduces a refreshed business proposition, further enhancing the bank’s customer offerings.

Through this partnership, the bank’s new and existing customers, including those from former Fincare SFB branches, can now access Niva Bupa's extensive range of retail as well as group health insurance products, encompassing health, personal accident and critical illness plans across the 2,414 touchpoints in India. This partnership is aimed to enable the bank to create affordable and transparent value proposition through technology and service modules.

Leveraging insurance partner’s network of 210 physical branches across 22 states and 4 union territories, along with AU SFB’s distribution reach across India, both entities will collaborate to provide personalized and customer-first health insurance solutions.

Speaking on the partnership, Uttam Tibrewal, Executive Director and Deputy CEO, AU Small Finance Bank said, “We put our customers first. Our unwavering commitment is to empower them with choice, flexibility, and tailored solutions that meet their individual needs and help them achieve their goals. By forging an alliance with Niva Bupa, we will strengthen our branch banking value proposition through embedded and personalised health insurance solutions that will elevate the well-being of our valued customers. At AU SFB, we are building an integrated health eco-system for our customer so that they can avail various benefits, services and faster claims.”

Krishnan Ramachandran, MD & CEO of the insurance company, said, “To realise the vision of 'Insurance for All by 2047’, we must focus on distribution and ensure that we reach out to every individual in the country. Our partnership with AU Small Finance Bank will help us expand our distribution reach and offer comprehensive health insurance solutions to their customer base.”