Freedom Oils Innovative Initiative: Dialogue in the Dark to create awareness about visual challenges

Hyderabad: Freedom Healthy Cooking Oils as a part of its CSR initiative in association with T-Hub, Govt of Telangana is organising an innovative programme “Dialogue in the Dark (DID)” at T-Hub, Hyderabad from Wednesday up to Friday, July 6. This unique diversity, equity, and inclusion initiative aims to create awareness about the abilities of persons with disabilities, a media release says.

Dialogue in the Dark is India’s first darkness-themed empathy experience that allows participants to step into the shoes of a person with visual impairment, showcasing their abilities in a powerful darkness-themed experience facilitated by individuals with visual impairment. This role reversal brings about a radical change in the mindset of visitors, leaving them with the understanding that people with disabilities need economically empowering opportunities, not sympathy.

The mission and objective of this special event is to break the stigma, prejudices, myths, and misconceptions associated with disability and to promote social inclusion of persons with disabilities. DID is a unique sensory experience that allows participants to explore darkness using their four senses. It is recognised as one of the most successful social experiments in the world.

The program was inaugurated by Jayesh Ranjan, Special Secretary of the Industries & Commerce (I&C) and Information Technology (IT) Departments, Govt of Telangana, in the presence of Mahankali Srinivas Rao (MSR), Chief Executive Officer (CEO), T-Hub along with senior management of Gemini, Edibles & Fats India on Tuesday. His support underscores the importance of this initiative in fostering an inclusive society. Over the course of four days, 300-400 business leaders, DEI heads, and HR practitioners are expected to experience the Dialogue in the Dark, making it a significant step towards greater social impact and inclusion.