Pandemic led to abnormal growth of social media, VC platforms

Visakhapatnam: THE Covid-19 outbreak has completely changed the face of communications particularly the social media platforms and video-conferencing tools staggering growth and gone into hyper-speed, according to GITAM, deemed to be university, Chief Technology Officer G Gopalakrishna.

Speaking as chief guest at a meeting organised by Public Relations Society of India, Visakhapatnam Chapter here on Sunday, he said that in the span of one year, video chat has gone from a futuristic way of keeping in touch to an essential part of daily lives.

The integration of the modern communication techniques in a PR media strategy help to bridge the gap between the information-rich and information-poor individuals, he added.

He observed that from in-person meetings to online video-conferencing, technology has made communicating with employees and clients easier and more affordable than ever. "Whether you connect through software, a mobile app, or social media platforms like Twitter, Telegram or Facebook, there are various collaboration tools to consider for small business," he said. Gopalakrishna explained how video-conferencing tools like Zoom were helping organisations and individuals.