At 79, Ashok Soota gets into startup venture

Bengaluru: Serial entrepreneur Ashok Soota on Thursday launched his latest entrepreneurial venture, 'Happiest Health', a global enterprise that aims to provide in-depth, credible and trustworthy knowledge related to health and wellness.

The venture is Soota's second in the health and wellness space. He had launched SKAN last year, a not-for-profit medical research trust that focuses on aging and neurological disorders.

Speaking on the occasion, Soota, who's is the Executive Chairman of Happiest Health, said:"Happiest Health owes its genesis to a cognisance that globally, healthcare knowledge is merely about repetitive factual information that may not necessarily answer the concerns of a common person or provide in-depth, coherent understanding on complex health and wellness issues.Through Happiest Health, we want to build the importance of integrated medicine, provide valuable knowledge through experts on early diagnosis and evidence-based therapies and do so with empathy and passion."