IIM-V unveils course on social media marketing

Visakhapatnam Indian Institute of Management-Visakhapatnam (IIM-V) has launched a post graduate Certificate program in digital and social media marketing.

The nine-month program will be conducted online via TimesPro Education’s platform. A total of 57 working executives from various industries have enrolled in the program. The course has been designed by the faculty of IIM-V to enable marketing professionals to understand strategies and tactics to optimise digital and social media platforms. The program aims to impart essential knowledge of several basic and advanced techniques to the participants by engaging them in hands-on exercises, simulations, case studies, projects, and scenarios in real business contexts. Marketing management, consumer behaviour, search marketing, social media marketing, Google Analytics, Google AdWords, and digital marketing analytics are the major components of the program.