Purplle Group announces ₹1000-cr funding led by subsidiary of Adia

Hyderabad: Purplle Group, a leading omnichannel beauty platform, announces the closing of a ₹1000cr funding round led by a wholly owned subsidiary of the Abu Dhabi Investment Authority (Adia), along with participation from other investors, which includes a combination of primary and secondary shares. Strategically expanding its offline presence, Purplle Group retails its six direct-to-consumer private brands including, Faces Canada, Alps Goodness, Good Vibes, Carmesi, DermDoc, and Ny Bae across multiple touchpoints. The brand has over 1,500 assisted and 40,000 touchpoints pan India. The company serves the beauty needs of customers in tier 2 and 3 and micro-markets, expanding beyond metro cities.

Manish Taneja, Co-Founder & CEO at Purplle said, “It is our mission to democratisze beauty and make it accessible to all, and while we have reached many beauty enthusiasts across India, we still have a long way to go. We will constantly innovate and leverage our technology and data capabilities to provide our customers with the best omnichannel experience. In increasing its shareholding in Purplle, ADIA has continued to support us as we pursue our vision of building a sustainable and profitable business.”

Purplle is one of the fastest-growing retailers in the Beauty and Personal Care (BPC) segment, having grown its GMV by 4 times over the last 3 years. Purplle is operationally profitable and expects to grow its online platform faster than the industry while scaling offline stores and improving profitability.

Alongside this funding round, Purplle has also announced its largest-ever Employee Stock Ownership Plan (ESOP) liquidity program and will offer liquidity of ₹50cr to its employees. Purplle has granted ESOPs to 320 employees up to date, and 85 of them have liquidated ESOPs worth ₹75cr over three buyback programs. In the largest-ever ESOP liquidity program announced, 26 per cent of its beneficiaries are women.