Singer Smita opens self-care healing centre

Hyderabad: Smita Vallurupalli, a playback singer and entrepreneur has launched her new venture, Old School Brindavanam, a healing and self-care centre here. The naturopathy centre, an extension of her wellness brand Old School Rituals, provides crystal oil-infused therapies, naturopathic healing services, luxury skin, hair, and body care rituals.

On offering traditional practices coupled with modern luxury, Smita said, “Old School Rituals aims to revive and bring the essence of age-old practices to life. My deep-rooted traditional upbringing and passion for authenticity inspired me to create a brand that stays true to its roots.”

She further said that Old School Brindavanam is founded on the principles of holistic wellness, and beauty beyond the skin. “Brindavanam is the first-of-its-kind experience centre in the city, adhering to time-tested practices and promoting holistic wellbeing. Our services cater to both adults and children, ensuring that the entire family can benefit from these ancient secrets,” she added.

On a query about foraying into new cities, Vallurupalli said that Brindavanam will expand its reach with new centres slated to open in Goa, Fort Kochi, and Chennai, by the end of this year.