Tata Soulfull Launches Masala Muesli

Hyderabad: Tata Soulfull, has launched ‘Tata Soulfull Masala Muesli’. Available in two flavors, 'Mast Masala' and 'Teekha Twist', the product crafted with the goodness of 16 per cent crunchy millets, it breaks away from conventional sweet muesli options and, offering distinctive flavours in the muesli category.

Rasika Prashant, CMO, Soulfull said, “Our Masala Muesli is set to be a game-changer in the muesli market. Millets have long been a staple in Indian diets, prized for their health benefits and cultural significance. By infusing this traditional grain with masaledaar flavours, we are not only offering a new taste experience but also honouring the deep-rooted preference for spiced foods in Indian culinary traditions. This approach sets our product line apart from typical muesli options. We are confident that this novel combination in line with our purpose of #ForBetter will attract a broader audience to the muesli category and become a highly popular choice among consumers.”Masala Nuesli from Tata